The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas

Television soaps and serials in private television channels have swept the Indian market in the last few decades. These soap operas have been upholding the socio-cultural patterns of the country through their contents. In the construction of Indian cultural landscape Indian women and their roles...

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Main Author: SHASWATI DAS
Format: Article
Language:English
Published: Dr. Chinmay Pandya 2016-01-01
Series:Dev Sanskriti: Interdisciplinary International Journal
Subjects:
Online Access:http://dsiij.dsvv.ac.in/index.php/dsiij/article/view/78
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author SHASWATI DAS
author_facet SHASWATI DAS
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description Television soaps and serials in private television channels have swept the Indian market in the last few decades. These soap operas have been upholding the socio-cultural patterns of the country through their contents. In the construction of Indian cultural landscape Indian women and their roles in society are the most vulnerable sites. The linkage of national identity and tradition with Indian women’s roles in society places them in a problematic position, given the patriarchal nature of Indian society. Soap operas on Indian television mostly depict women as homely and tradition-bound. Though there are portrayals of educated, professional women but they are also shown to find solace in the family. This paper tries to trace the image of the Indian Woman that has been endorsed by the Indian soap operas since its beginning and in doing so it tries to explore the implications of certain myths and ideologies that drive the story writers and the producers to de-recognize the changes in the contemporary society and to fall back on projecting stereotypical images; thus giving preference to social identity while ignoring individual identity of a woman.
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spelling doaj.art-6e0d43c122ae40fb8b7848b75a3c58b32022-12-22T02:50:33ZengDr. Chinmay PandyaDev Sanskriti: Interdisciplinary International Journal2279-05782582-45892016-01-01710.36018/dsiij.v7i0.78The Image of Bharatiya Nari as Projected by Indian Television Soap-OperasSHASWATI DAS0 Research Scholar, Women’s Studies Centre, Rabindra Bharati University, Kolkata, India. Television soaps and serials in private television channels have swept the Indian market in the last few decades. These soap operas have been upholding the socio-cultural patterns of the country through their contents. In the construction of Indian cultural landscape Indian women and their roles in society are the most vulnerable sites. The linkage of national identity and tradition with Indian women’s roles in society places them in a problematic position, given the patriarchal nature of Indian society. Soap operas on Indian television mostly depict women as homely and tradition-bound. Though there are portrayals of educated, professional women but they are also shown to find solace in the family. This paper tries to trace the image of the Indian Woman that has been endorsed by the Indian soap operas since its beginning and in doing so it tries to explore the implications of certain myths and ideologies that drive the story writers and the producers to de-recognize the changes in the contemporary society and to fall back on projecting stereotypical images; thus giving preference to social identity while ignoring individual identity of a woman. http://dsiij.dsvv.ac.in/index.php/dsiij/article/view/78Soap-OperaMythIdeologyIdentityStereotype
spellingShingle SHASWATI DAS
The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
Dev Sanskriti: Interdisciplinary International Journal
Soap-Opera
Myth
Ideology
Identity
Stereotype
title The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
title_full The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
title_fullStr The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
title_full_unstemmed The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
title_short The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas
title_sort image of bharatiya nari as projected by indian television soap operas
topic Soap-Opera
Myth
Ideology
Identity
Stereotype
url http://dsiij.dsvv.ac.in/index.php/dsiij/article/view/78
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