The value of customer involvement in new product development for company
Modern companies are facing much tougher competition than before. In the past, companies were competing, mostly with other companies locally. Now companies can offer their products to customers beyond the local market. Globalization presents a huge chance for companies to grow by an increase in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2020-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712004271G.pdf |
| _version_ | 1818656022664839168 |
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| author | Gligorijević Mirjana Rusić Jovan |
| author_facet | Gligorijević Mirjana Rusić Jovan |
| author_sort | Gligorijević Mirjana |
| collection | DOAJ |
| description | Modern companies are facing much tougher competition than before. In the past, companies were competing, mostly with other companies locally. Now companies can offer their products to customers beyond the local market. Globalization presents a huge chance for companies to grow by an increase in the market size, but as the market size grows, the same happens with the competition. If a company wants to endure, a company is under pressure to innovate, and including customers can affect new product development. The goal of this paper is to determine if including consumers in new product development can affect faster and better quality new product development processes and increase new product value for the company. This analysis should provide us with an answer to the question, should we include consumers, and if we should, when? The results of this paper could act as a guide for managers in developing new products. |
| first_indexed | 2024-12-17T03:18:59Z |
| format | Article |
| id | doaj.art-6e24ca8dcc114c81b038c737bdc7e0b4 |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-17T03:18:59Z |
| publishDate | 2020-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-6e24ca8dcc114c81b038c737bdc7e0b42022-12-21T22:05:34ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642020-01-0151427128210.5937/markt2004271G0354-34712004271GThe value of customer involvement in new product development for companyGligorijević Mirjana0Rusić Jovan1Univerzitet u Beogradu, Ekonomski fakultet, SerbiaEWE COMP, Beograd, SerbiaModern companies are facing much tougher competition than before. In the past, companies were competing, mostly with other companies locally. Now companies can offer their products to customers beyond the local market. Globalization presents a huge chance for companies to grow by an increase in the market size, but as the market size grows, the same happens with the competition. If a company wants to endure, a company is under pressure to innovate, and including customers can affect new product development. The goal of this paper is to determine if including consumers in new product development can affect faster and better quality new product development processes and increase new product value for the company. This analysis should provide us with an answer to the question, should we include consumers, and if we should, when? The results of this paper could act as a guide for managers in developing new products.https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712004271G.pdfconsumer involvementnew product developmentbenefits and costs |
| spellingShingle | Gligorijević Mirjana Rusić Jovan The value of customer involvement in new product development for company Marketing (Beograd. 1991) consumer involvement new product development benefits and costs |
| title | The value of customer involvement in new product development for company |
| title_full | The value of customer involvement in new product development for company |
| title_fullStr | The value of customer involvement in new product development for company |
| title_full_unstemmed | The value of customer involvement in new product development for company |
| title_short | The value of customer involvement in new product development for company |
| title_sort | value of customer involvement in new product development for company |
| topic | consumer involvement new product development benefits and costs |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712004271G.pdf |
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