Brand Placement on Turkish and British Television Soap Operas. A comparative content analysis.

This paper is about my doctoral research-Product Placement- a comparative study of product placement on Turkish and British soap operas.

Bibliographic Details
Main Author: Burcu OZBAY
Format: Article
Language:English
Published: Universul Academic 2017-10-01
Series:Smart Cities and Regional Development Journal
Subjects:
Online Access:https://scrd.eu/index.php/scrd/article/view/9