Research on the factors influencing the re-purchase intention on short video platforms: A case of China
Short video platforms, which thrive along with the video-based consumption industry, have become a new channel adopted by an increasing number of enterprises to distribute products. Therefore, it is necessary to study the factors influencing the consumer’s intention to re-purchase on short video pla...
| Auteurs principaux: | , , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Public Library of Science (PLoS)
2022-01-01
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| Collection: | PLoS ONE |
| Accès en ligne: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8923463/?tool=EBI |