Research on the factors influencing the re-purchase intention on short video platforms: A case of China

Research on the factors influencing the re-purchase intention on short video platforms: A case of China

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Short video platforms, which thrive along with the video-based consumption industry, have become a new channel adopted by an increasing number of enterprises to distribute products. Therefore, it is necessary to study the factors influencing the consumer’s intention to re-purchase on short video pla...

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Detalles Bibliográficos
Main Authors: Baodeng Lin, Yongyi Chen, Liping Zhang
Formato: Artigo
Idioma:English
Publicado: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Acceso en liña:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8923463/?tool=EBI

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