| Summary: | Objective: to determine the role of management in the functioning of enterprises in the poultry industry. Methods: we used general scientific methods of cognition, predetermining the study of socio-economic phenomena, processes and laws in constant development and interaction. While processing the information we used such research methods as statistical-economic, calculating-constructive and economic-mathematical methods. Results: the model of identifying, measuring and assessing of the latent production reserves is proposed, the main areas of operation are recommended that can be used in the practice of labor and intellectual resources management in the companies of the poultry sub-sector of the regional socio-economic system. Scientific novelty: increasing the scientific knowledge in the field of theory and methodology of identifying, measuring and assessing of the latent reserves of poultry development in the region, substantiation of the basic directions of modernization and innovative development of the poultry sub-sector, taking into account the results of the prediction of its main parameters and basic features. Practical significance: the main provisions and conclusions of the article can be used in scientific and industrial activity in the consideration of issues relating to quality management at the enterprise.
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