DEVELOPMENT OF GENERATION Z LOYALTY MODEL ON LOCAL BEAUTY PRODUCT

Generation z behavior and interest became relevant to business today and in the future as they predicted to be the next consumer powerhouse. In the last few years, the Indonesian beauty industry has been emerging and is expected to continue showing significant growth in the next few years. Generatio...

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Bibliographic Details
Main Authors: Karisadini, Hartoyo, Suharjo B.
Format: Article
Language:English
Published: iVolga Press 2021-12-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: