CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country. To extend a study of CBBE to Vietnam, this research conducts a survey to interview 157 respo...
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| Format: | Article |
| Language: | English |
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Dalat University
2019-03-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/472 |