FRANCHISING IN CULTURE

The urgency of franchise relations in the sphere of culture in Ukraine is grounded, the author definition of “franchise in culture” as an economic category is proposed and the main advantages and disadvantages of franchising in culture are systematized.

Dettagli Bibliografici
Autore principale: M. Sitnitskiy
Natura: Articolo
Lingua:deu
Pubblicazione: Publishing Center "Kyiv University" 2013-03-01
Serie:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
Soggetti:
Accesso online:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=2289
Descrizione
Riassunto:The urgency of franchise relations in the sphere of culture in Ukraine is grounded, the author definition of “franchise in culture” as an economic category is proposed and the main advantages and disadvantages of franchising in culture are systematized.
ISSN:1728-2667
1728-2667