Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior
The usage of reusable shopping bag is one of pro-environmental behavior which needs to be encouraged to reduce plastic waste. This research aimed to analyze the influence of sample characteristic, attitude towards behavior, subjective norm, perceived behavioral control, and intention towards the us...
Main Authors: | , |
---|---|
Format: | Article |
Language: | Indonesian |
Published: |
Institut Pertanian Bogor
2018-06-01
|
Series: | Jurnal Ilmu Keluarga dan Konsumen |
Subjects: | |
Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/20219 |
_version_ | 1797667980154241024 |
---|---|
author | Ludhini Volva Djemdjem Djamaludin |
author_facet | Ludhini Volva Djemdjem Djamaludin |
author_sort | Ludhini Volva |
collection | DOAJ |
description |
The usage of reusable shopping bag is one of pro-environmental behavior which needs to be encouraged to reduce plastic waste. This research aimed to analyze the influence of sample characteristic, attitude towards behavior, subjective norm, perceived behavioral control, and intention towards the usage behavior based on the theory of planned behavior. This research used cross-sectional design. The purposively selected locations were Cijujung Village and Panaragan Village which represent village and city area respectively. The sample in this research were 100 non-working housewives. The results showed that attitudes towards behavior, subjective norms, perceived behavioral control, and intention was in the moderate category. The result of regression test showed that the perceived behavioral control had a significant positive effect towards intention. The other result of regression test showed that the frequency of use is influenced positively by intention, subjective norms, and perceived behavioral control meanwhile it is affected negatively by the attitude towards behavior.
|
first_indexed | 2024-03-11T20:21:42Z |
format | Article |
id | doaj.art-6e5844073ae148f9a75d6cb3c6de9576 |
institution | Directory Open Access Journal |
issn | 1907-6037 2502-3594 |
language | Indonesian |
last_indexed | 2024-03-11T20:21:42Z |
publishDate | 2018-06-01 |
publisher | Institut Pertanian Bogor |
record_format | Article |
series | Jurnal Ilmu Keluarga dan Konsumen |
spelling | doaj.art-6e5844073ae148f9a75d6cb3c6de95762023-10-03T02:23:43ZindInstitut Pertanian BogorJurnal Ilmu Keluarga dan Konsumen1907-60372502-35942018-06-0111110.24156/jikk.2018.11.1.4914132Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned BehaviorLudhini VolvaDjemdjem Djamaludin The usage of reusable shopping bag is one of pro-environmental behavior which needs to be encouraged to reduce plastic waste. This research aimed to analyze the influence of sample characteristic, attitude towards behavior, subjective norm, perceived behavioral control, and intention towards the usage behavior based on the theory of planned behavior. This research used cross-sectional design. The purposively selected locations were Cijujung Village and Panaragan Village which represent village and city area respectively. The sample in this research were 100 non-working housewives. The results showed that attitudes towards behavior, subjective norms, perceived behavioral control, and intention was in the moderate category. The result of regression test showed that the perceived behavioral control had a significant positive effect towards intention. The other result of regression test showed that the frequency of use is influenced positively by intention, subjective norms, and perceived behavioral control meanwhile it is affected negatively by the attitude towards behavior. https://jurnal.ipb.ac.id/index.php/jikk/article/view/20219attitude towards behaviorintentionperceived behavioral controlreusable shopping bagsubjective norm |
spellingShingle | Ludhini Volva Djemdjem Djamaludin Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior Jurnal Ilmu Keluarga dan Konsumen attitude towards behavior intention perceived behavioral control reusable shopping bag subjective norm |
title | Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior |
title_full | Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior |
title_fullStr | Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior |
title_full_unstemmed | Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior |
title_short | Perilaku Penggunaan Tas Belanja pada Ibu Rumah Tangga Tidak Bekerja dalam Perspektif Theory of Planned Behavior |
title_sort | perilaku penggunaan tas belanja pada ibu rumah tangga tidak bekerja dalam perspektif theory of planned behavior |
topic | attitude towards behavior intention perceived behavioral control reusable shopping bag subjective norm |
url | https://jurnal.ipb.ac.id/index.php/jikk/article/view/20219 |
work_keys_str_mv | AT ludhinivolva perilakupenggunaantasbelanjapadaiburumahtanggatidakbekerjadalamperspektiftheoryofplannedbehavior AT djemdjemdjamaludin perilakupenggunaantasbelanjapadaiburumahtanggatidakbekerjadalamperspektiftheoryofplannedbehavior |