Netnography Study: Racism Against TikTok Account @mingokwamkilama16

The purpose of this study is to find out what types of racism are experienced by TikTok users who have an account named @mingokwamkilama16. This research is to find out what racist words are expressed by TikTok users. Besides that, it also wants to find out what types of racism are happening. This s...

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Main Authors: Inggi Miya Febty, Zuly Qodir
Format: Article
Language:Indonesian
Published: Andalas University 2022-06-01
Series:Jurnal Antropologi: Isu-Isu Sosial Budaya
Subjects:
Online Access:http://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/997
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author Inggi Miya Febty
Zuly Qodir
author_facet Inggi Miya Febty
Zuly Qodir
author_sort Inggi Miya Febty
collection DOAJ
description The purpose of this study is to find out what types of racism are experienced by TikTok users who have an account named @mingokwamkilama16. This research is to find out what racist words are expressed by TikTok users. Besides that, it also wants to find out what types of racism are happening. This study uses a descriptive qualitative approach to analyze social media data, namely with NVivo 12Plus to analyze TikTok social media content and data. The data is taken from the TikTok account @mingokwamkilama16, consists of 5 contents, and gets data of 50 discriminatory comments. The results show that the Papuan tribe often experiences acts of racism when using social media, such as creating content on the Tiktok application, and creating an @mingokwamkilama16 account, which is often discriminated against by other Tiktok users. Of the three indicators studied, the most dominant is discrimination on race, which reaches 70% of the data. This shows that racial discrimination is prevalent, this attitude can make account users feel hurt, and many are physically disturbed. Papuan people are also part of Indonesia, but Indonesian people are also racist toward them. There are still many Tiktok users who lack education about Indonesian races.
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spelling doaj.art-6e5f121118d941dbaffa155c5b1862862022-12-22T00:41:35ZindAndalas UniversityJurnal Antropologi: Isu-Isu Sosial Budaya1410-83562355-59632022-06-01241101710.25077/jantro.v24.n1.p10-17.2022190Netnography Study: Racism Against TikTok Account @mingokwamkilama16Inggi Miya Febty0Zuly Qodir1Government Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah YogyakartaGovernment Affairs and Administration, Jusuf Kalla School of Government, Universitas Muhammadiyah YogyakartaThe purpose of this study is to find out what types of racism are experienced by TikTok users who have an account named @mingokwamkilama16. This research is to find out what racist words are expressed by TikTok users. Besides that, it also wants to find out what types of racism are happening. This study uses a descriptive qualitative approach to analyze social media data, namely with NVivo 12Plus to analyze TikTok social media content and data. The data is taken from the TikTok account @mingokwamkilama16, consists of 5 contents, and gets data of 50 discriminatory comments. The results show that the Papuan tribe often experiences acts of racism when using social media, such as creating content on the Tiktok application, and creating an @mingokwamkilama16 account, which is often discriminated against by other Tiktok users. Of the three indicators studied, the most dominant is discrimination on race, which reaches 70% of the data. This shows that racial discrimination is prevalent, this attitude can make account users feel hurt, and many are physically disturbed. Papuan people are also part of Indonesia, but Indonesian people are also racist toward them. There are still many Tiktok users who lack education about Indonesian races.http://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/997racism, papua, social media
spellingShingle Inggi Miya Febty
Zuly Qodir
Netnography Study: Racism Against TikTok Account @mingokwamkilama16
Jurnal Antropologi: Isu-Isu Sosial Budaya
racism, papua, social media
title Netnography Study: Racism Against TikTok Account @mingokwamkilama16
title_full Netnography Study: Racism Against TikTok Account @mingokwamkilama16
title_fullStr Netnography Study: Racism Against TikTok Account @mingokwamkilama16
title_full_unstemmed Netnography Study: Racism Against TikTok Account @mingokwamkilama16
title_short Netnography Study: Racism Against TikTok Account @mingokwamkilama16
title_sort netnography study racism against tiktok account mingokwamkilama16
topic racism, papua, social media
url http://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/997
work_keys_str_mv AT inggimiyafebty netnographystudyracismagainsttiktokaccountmingokwamkilama16
AT zulyqodir netnographystudyracismagainsttiktokaccountmingokwamkilama16