Internet traffic and firm performance in big-ticket sectors: there are two sides of the coin

Internet traffic and firm performance in big-ticket sectors: there are two sides of the coin

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The importance of well-established and customer-friendly firms’ websites has increased in the context of the digitalization of the economy. The COVID-19 pandemic has become a new driver for the development of Internet communications between manufacturers and consumers. This article explores the rel...

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Bibliographic Details
Main Authors: Lubov Spitsina, Andrey Kretinin, Vladislav Spitsin
Format: Article
Language:English
Published: Universidad Politécnica Salesiana 2022-04-01
Series:Retos: Revista de Ciencias de la Administración y Economía
Subjects:
internet traffic
sales
profitability
big-ticket items
economic crisis
exogenous shock
Online Access:https://revistas.ups.edu.ec/index.php/retos/article/view/5873

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