Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population
Background: Cancer prevalence reports reveal Aizawl district in Mizoram to be inflicted with the highest age-adjusted cancer incidence rate in India. The present study aims to provide a critical view of health communication in Mizoram and evaluate cancer communication. Method: A field survey (n = 40...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-09-01
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| Series: | Clinical Epidemiology and Global Health |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2213398423001707 |
| _version_ | 1827761707941888000 |
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| author | Suresh M A Blessing Muinao Ratnamala V Sathishkumar M Zonunsanga R Malsawmdawngliana Senthil Kumar Nachimuthu |
| author_facet | Suresh M A Blessing Muinao Ratnamala V Sathishkumar M Zonunsanga R Malsawmdawngliana Senthil Kumar Nachimuthu |
| author_sort | Suresh M |
| collection | DOAJ |
| description | Background: Cancer prevalence reports reveal Aizawl district in Mizoram to be inflicted with the highest age-adjusted cancer incidence rate in India. The present study aims to provide a critical view of health communication in Mizoram and evaluate cancer communication. Method: A field survey (n = 400) with structured interview schedules in Aizawl district was conducted. Results: The data reveals high awareness of cancer and the mass media as the top sources for cancer information. The result also highlights the preference of entertainment news as compared to health news. Conclusion: It identifies the need for developing efficient, tailored cancer communication strategies that are customized for a specific population and for dissemination of cancer science beyond health institutions. Improving health news coverage on cancer risk factors, church-based health interventions, and novel strategies to strengthen societal knowledge, at both individual and in groups, could be an effective shift in cancer communication and interventions in Mizoram. |
| first_indexed | 2024-03-11T10:19:41Z |
| format | Article |
| id | doaj.art-6e62650e88ca4736993ff990e1779e42 |
| institution | Directory Open Access Journal |
| issn | 2213-3984 |
| language | English |
| last_indexed | 2024-03-11T10:19:41Z |
| publishDate | 2023-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Clinical Epidemiology and Global Health |
| spelling | doaj.art-6e62650e88ca4736993ff990e1779e422023-11-16T06:09:54ZengElsevierClinical Epidemiology and Global Health2213-39842023-09-0123101383Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo populationSuresh M0A Blessing Muinao1Ratnamala V2Sathishkumar M3Zonunsanga R4 Malsawmdawngliana5Senthil Kumar Nachimuthu6Department of Journalism and Mass Communication Amity School of Communication (ASCO) Amity University, Chhattisgarh, IndiaDepartment of Mass Communication, Mizoram University, Aizawl, India; Corresponding author.Department of Mass Communication, Mizoram University, Aizawl, IndiaDepartment of Mass Communication, Mizoram University, Aizawl, IndiaCentre for Disaster Management, Mizoram University, Aizawl, IndiaDepartment of Biotechnology, Mizoram University, Aizawl, IndiaDepartment of Biotechnology, Mizoram University, Aizawl, IndiaBackground: Cancer prevalence reports reveal Aizawl district in Mizoram to be inflicted with the highest age-adjusted cancer incidence rate in India. The present study aims to provide a critical view of health communication in Mizoram and evaluate cancer communication. Method: A field survey (n = 400) with structured interview schedules in Aizawl district was conducted. Results: The data reveals high awareness of cancer and the mass media as the top sources for cancer information. The result also highlights the preference of entertainment news as compared to health news. Conclusion: It identifies the need for developing efficient, tailored cancer communication strategies that are customized for a specific population and for dissemination of cancer science beyond health institutions. Improving health news coverage on cancer risk factors, church-based health interventions, and novel strategies to strengthen societal knowledge, at both individual and in groups, could be an effective shift in cancer communication and interventions in Mizoram.http://www.sciencedirect.com/science/article/pii/S2213398423001707Cancer communicationMizoHealth interventionsTailored communicationSocial cognitive theory |
| spellingShingle | Suresh M A Blessing Muinao Ratnamala V Sathishkumar M Zonunsanga R Malsawmdawngliana Senthil Kumar Nachimuthu Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population Clinical Epidemiology and Global Health Cancer communication Mizo Health interventions Tailored communication Social cognitive theory |
| title | Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population |
| title_full | Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population |
| title_fullStr | Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population |
| title_full_unstemmed | Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population |
| title_short | Assessing cancer communication and identifying prospective health interventions among the ethnic Mizo population |
| title_sort | assessing cancer communication and identifying prospective health interventions among the ethnic mizo population |
| topic | Cancer communication Mizo Health interventions Tailored communication Social cognitive theory |
| url | http://www.sciencedirect.com/science/article/pii/S2213398423001707 |
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