Internal Marketing Practices and Customer Orientation of Employees in Nigeria Banking Sector

The present paper is primarily aimed at determining the influence of internal marketing on customer orientation of Nigerian banks' employees. It specifically seeks to determine the impact of internal marketing practices on customer orientation of Nigerian banks' employees while investigat...

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Bibliographic Details
Main Authors: Gafar Olanrewaju Yusuf, Inda Sukati, Ifu Andenyang
Format: Article
Language:English
Published: EconJournals 2016-05-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/2491