Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research
As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform competitive research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, and study competitors. Artificial...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-02-01
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| Series: | Computers |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-431X/12/2/37 |
| _version_ | 1797621646535688192 |
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| author | Hamed Taherdoost Mitra Madanchian |
| author_facet | Hamed Taherdoost Mitra Madanchian |
| author_sort | Hamed Taherdoost |
| collection | DOAJ |
| description | As part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform competitive research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, and study competitors. Artificial intelligence (AI) has improved the performance of multiple areas, particularly sentiment analysis. Using AI, sentiment analysis is the process of recognizing emotions expressed in text. AI comprehends the tone of a statement, as opposed to merely recognizing whether particular words within a group of text have a negative or positive connotation. This article reviews papers (2012–2022) that discuss how competitive market research identifies and compares major market measurements that help distinguish the services and goods of the competitors. AI-powered sentiment analysis can be used to learn what the competitors’ customers think of them across all aspects of the businesses. |
| first_indexed | 2024-03-11T08:58:58Z |
| format | Article |
| id | doaj.art-6e77d2e0ab1b4030b7441b08410f2693 |
| institution | Directory Open Access Journal |
| issn | 2073-431X |
| language | English |
| last_indexed | 2024-03-11T08:58:58Z |
| publishDate | 2023-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Computers |
| spelling | doaj.art-6e77d2e0ab1b4030b7441b08410f26932023-11-16T19:53:18ZengMDPI AGComputers2073-431X2023-02-011223710.3390/computers12020037Artificial Intelligence and Sentiment Analysis: A Review in Competitive ResearchHamed Taherdoost0Mitra Madanchian1Department of Arts, Communications and Social Sciences, University Canada West, Vancouver, BC V6Z 0E5, CanadaDepartment of Arts, Communications and Social Sciences, University Canada West, Vancouver, BC V6Z 0E5, CanadaAs part of a business strategy, effective competitive research helps businesses outperform their competitors and attract loyal consumers. To perform competitive research, sentiment analysis may be used to assess interest in certain themes, uncover market conditions, and study competitors. Artificial intelligence (AI) has improved the performance of multiple areas, particularly sentiment analysis. Using AI, sentiment analysis is the process of recognizing emotions expressed in text. AI comprehends the tone of a statement, as opposed to merely recognizing whether particular words within a group of text have a negative or positive connotation. This article reviews papers (2012–2022) that discuss how competitive market research identifies and compares major market measurements that help distinguish the services and goods of the competitors. AI-powered sentiment analysis can be used to learn what the competitors’ customers think of them across all aspects of the businesses.https://www.mdpi.com/2073-431X/12/2/37artificial intelligencesentiment analysiscompetitive research |
| spellingShingle | Hamed Taherdoost Mitra Madanchian Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research Computers artificial intelligence sentiment analysis competitive research |
| title | Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research |
| title_full | Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research |
| title_fullStr | Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research |
| title_full_unstemmed | Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research |
| title_short | Artificial Intelligence and Sentiment Analysis: A Review in Competitive Research |
| title_sort | artificial intelligence and sentiment analysis a review in competitive research |
| topic | artificial intelligence sentiment analysis competitive research |
| url | https://www.mdpi.com/2073-431X/12/2/37 |
| work_keys_str_mv | AT hamedtaherdoost artificialintelligenceandsentimentanalysisareviewincompetitiveresearch AT mitramadanchian artificialintelligenceandsentimentanalysisareviewincompetitiveresearch |