Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village
The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/3803 |
| _version_ | 1797327152340795392 |
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| author | Tria Wardani Nurbaiti Nurbaiti Muhammad Ikhsan Harahap |
| author_facet | Tria Wardani Nurbaiti Nurbaiti Muhammad Ikhsan Harahap |
| author_sort | Tria Wardani |
| collection | DOAJ |
| description |
The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace.
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| first_indexed | 2024-03-08T06:34:20Z |
| format | Article |
| id | doaj.art-6e7c83fe0d8447b7af02b80b60bea594 |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T06:34:20Z |
| publishDate | 2023-08-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-6e7c83fe0d8447b7af02b80b60bea5942024-02-03T10:50:30ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2023-08-016310.31538/iijse.v6i3.3803Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II VillageTria Wardani0Nurbaiti Nurbaiti1Muhammad Ikhsan Harahap2Universitas Islam Negeri Sumatera Utara, Medan, IndonesiaUniversitas Islam Negeri Sumatera Utara, Medan, IndonesiaUniversitas Islam Negeri Sumatera Utara, Medan, Indonesia The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace. https://e-journal.ikhac.ac.id/index.php/iijse/article/view/3803Digital Marketing, MSMEs, Neera Palm Sugar Palm Oil, Sales |
| spellingShingle | Tria Wardani Nurbaiti Nurbaiti Muhammad Ikhsan Harahap Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village Indonesian Interdisciplinary Journal of Sharia Economics Digital Marketing, MSMEs, Neera Palm Sugar Palm Oil, Sales |
| title | Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village |
| title_full | Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village |
| title_fullStr | Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village |
| title_full_unstemmed | Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village |
| title_short | Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village |
| title_sort | development of digital marketing technology to increase sales in the msmes of the neera palm sugar palm oil business in perbaungan district melati ii village |
| topic | Digital Marketing, MSMEs, Neera Palm Sugar Palm Oil, Sales |
| url | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/3803 |
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