The Communicative Effectiveness of Education Videos: Towards an Empirically-Motivated Multimodal Account
Educational content of many kinds and from many disciplines are increasingly presented in the form of short videos made broadly accessible via platforms such as YouTube. We argue that understanding how such communicative forms function effectively (or not) demands a more thorough theoretical foundat...
Main Authors: | John A. Bateman, Florian Schmidt-Borcherding |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2018-09-01
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Series: | Multimodal Technologies and Interaction |
Subjects: | |
Online Access: | http://www.mdpi.com/2414-4088/2/3/59 |
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