A realist interview study of a participatory public mental health project “#KindnessByPost”

Abstract Background #KindnessByPost (KbP) is a participatory public health initiative in which people anonymously send and receive cards containing messages of goodwill with others also taking part in the programme. Quantitative evaluations of KbP consistently find evidence of improvements to people...

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Main Authors: Hannah Rachel Scott, Katey Warran, Kathleen Fraser, Beverley Chipp, Gail McGinnes, Mike Towers, Brynmor Lloyd-Evans, Luke Sheridan Rains
Format: Article
Language:English
Published: BMC 2023-12-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-023-17372-2
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author Hannah Rachel Scott
Katey Warran
Kathleen Fraser
Beverley Chipp
Gail McGinnes
Mike Towers
Brynmor Lloyd-Evans
Luke Sheridan Rains
author_facet Hannah Rachel Scott
Katey Warran
Kathleen Fraser
Beverley Chipp
Gail McGinnes
Mike Towers
Brynmor Lloyd-Evans
Luke Sheridan Rains
author_sort Hannah Rachel Scott
collection DOAJ
description Abstract Background #KindnessByPost (KbP) is a participatory public health initiative in which people anonymously send and receive cards containing messages of goodwill with others also taking part in the programme. Quantitative evaluations of KbP consistently find evidence of improvements to people’s mental wellbeing and feelings of loneliness after participation and three months later. Our aim in the present study is to develop a programme theory of KbP, which describes for whom the KbP intervention improves mental wellbeing, other reported impacts, in which contexts it has these effects, and the mechanisms by which it works. Methods We use a realist interviewing methodology to develop the programme theory. We conducted a focus group with the KbP executive team, and 20 one-to-one interviews with KbP participants. During analysis, a co-production working group iteratively developed a Theory of Change model comprising context-mechanism-outcome statements [CMOs] to map out the mechanisms present in KbP. Results We developed 145 CMO statements, which we condensed and categorized into 32 overarching CMOs across nine thematic topics: access to scheme; pathways to involvement; resources; culture; giving post; receiving post; content of received post; community; long term impact. These CMOs set out pathways through which KbP benefited participants, including from doing something kind for someone else, of receiving post and appreciating the effort that went into it, and from the creative process of creating post and writing the messages inside them. Effects were sustained in part through people keeping the cards and through the social media communities that emerged around KbP. Discussion Both giving and receiving post and the sense of community benefited participants and improved their mood and feelings of connectedness with others. Connection with a stranger, rather than friends or family, was also an important feature of the initiative for participants. Our wide range of CMO pathways by which KbP produced positive outcomes may mean that the intervention is applicable or adaptable across many communities and settings. Taken together with evidence from the quantitative evaluations, KbP is potentially an effective, low-cost, and highly scalable public health intervention for reducing loneliness and improving wellbeing.
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spelling doaj.art-6e80bcd0834943a0b432084dd11cdf132023-12-10T12:34:47ZengBMCBMC Public Health1471-24582023-12-0123111310.1186/s12889-023-17372-2A realist interview study of a participatory public mental health project “#KindnessByPost”Hannah Rachel Scott0Katey Warran1Kathleen Fraser2Beverley Chipp3Gail McGinnes4Mike Towers5Brynmor Lloyd-Evans6Luke Sheridan Rains7Division of Psychiatry, University College LondonSocial Biobehavioural Research Group, University College LondonDivision of Psychiatry, University College LondonDivision of Psychiatry, University College LondonDivision of Psychiatry, University College LondonDivision of Psychiatry, University College LondonDivision of Psychiatry, University College LondonDivision of Psychiatry, University College LondonAbstract Background #KindnessByPost (KbP) is a participatory public health initiative in which people anonymously send and receive cards containing messages of goodwill with others also taking part in the programme. Quantitative evaluations of KbP consistently find evidence of improvements to people’s mental wellbeing and feelings of loneliness after participation and three months later. Our aim in the present study is to develop a programme theory of KbP, which describes for whom the KbP intervention improves mental wellbeing, other reported impacts, in which contexts it has these effects, and the mechanisms by which it works. Methods We use a realist interviewing methodology to develop the programme theory. We conducted a focus group with the KbP executive team, and 20 one-to-one interviews with KbP participants. During analysis, a co-production working group iteratively developed a Theory of Change model comprising context-mechanism-outcome statements [CMOs] to map out the mechanisms present in KbP. Results We developed 145 CMO statements, which we condensed and categorized into 32 overarching CMOs across nine thematic topics: access to scheme; pathways to involvement; resources; culture; giving post; receiving post; content of received post; community; long term impact. These CMOs set out pathways through which KbP benefited participants, including from doing something kind for someone else, of receiving post and appreciating the effort that went into it, and from the creative process of creating post and writing the messages inside them. Effects were sustained in part through people keeping the cards and through the social media communities that emerged around KbP. Discussion Both giving and receiving post and the sense of community benefited participants and improved their mood and feelings of connectedness with others. Connection with a stranger, rather than friends or family, was also an important feature of the initiative for participants. Our wide range of CMO pathways by which KbP produced positive outcomes may mean that the intervention is applicable or adaptable across many communities and settings. Taken together with evidence from the quantitative evaluations, KbP is potentially an effective, low-cost, and highly scalable public health intervention for reducing loneliness and improving wellbeing.https://doi.org/10.1186/s12889-023-17372-2Social isolationLonelinessProcess evaluationActs of Kindness
spellingShingle Hannah Rachel Scott
Katey Warran
Kathleen Fraser
Beverley Chipp
Gail McGinnes
Mike Towers
Brynmor Lloyd-Evans
Luke Sheridan Rains
A realist interview study of a participatory public mental health project “#KindnessByPost”
BMC Public Health
Social isolation
Loneliness
Process evaluation
Acts of Kindness
title A realist interview study of a participatory public mental health project “#KindnessByPost”
title_full A realist interview study of a participatory public mental health project “#KindnessByPost”
title_fullStr A realist interview study of a participatory public mental health project “#KindnessByPost”
title_full_unstemmed A realist interview study of a participatory public mental health project “#KindnessByPost”
title_short A realist interview study of a participatory public mental health project “#KindnessByPost”
title_sort realist interview study of a participatory public mental health project kindnessbypost
topic Social isolation
Loneliness
Process evaluation
Acts of Kindness
url https://doi.org/10.1186/s12889-023-17372-2
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