DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs...

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Bibliographic Details
Main Authors: OLEKSII KOFANOV, OLEKSANDR ZOZULOV, SERGII SOLNTSEV, KATERYNA BAZHERINA
Format: Article
Language:English
Published: Universytet imeni Alfreda Nobelya 2023-06-01
Series:Akademičnij Oglâd
Subjects:
startup marketing
marketing research
startup management
r programming
analytic hierarchy process
rstudio
innovations marketing
Online Access:https://acadrev.duan.edu.ua/images/PDF/2023/2/15.pdf

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