DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs...

Bibliografske podrobnosti
Main Authors:	OLEKSII KOFANOV, OLEKSANDR ZOZULOV, SERGII SOLNTSEV, KATERYNA BAZHERINA
Format:	Article
Jezik:	English
Izdano:	Universytet imeni Alfreda Nobelya 2023-06-01
Serija:	Akademičnij Oglâd
Teme:	startup marketing marketing research startup management r programming analytic hierarchy process rstudio innovations marketing
Online dostop:	https://acadrev.duan.edu.ua/images/PDF/2023/2/15.pdf

Podobne knjige/članki

Successful development of startups as a global trend of innovative socio-economic transformations
od: Oleksii Kofanov, et al.
Izdano: (2018-07-01)

Specifics of Marketing Activities for the Development of a Startup
od: Bielikova Nadiia V., et al.
Izdano: (2023-09-01)

THE CONCEPT OF MULTI-LEVEL MARKETING FOR INNOVATIVE STARTUP
od: B. Tokarev
Izdano: (2017-03-01)

THE CONCEPT OF MULTI-LEVEL MARKETING FOR INNOVATIVE STARTUP
od: B. Tokarev
Izdano: (2019-02-01)

Enhancement of the market attractiveness and success of startups on the circular economy and sustainability principles
od: Oleksii Kofanov, et al.
Izdano: (2024-06-01)

STARTUP MARKETING STRATEGY TO ATTRACT VENTURE CAPITAL AT THE AGE OF DIGITALIZATION
od: Olena Kanishchenko, et al.
Izdano: (2020-10-01)

The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria
od: Ghozlan TELILANI, et al.
Izdano: (2025-02-01)

MARKETING FOR SEED-STAGE INNOVATIVE STARTUP
od: B. Tokarev
Izdano: (2018-02-01)

Designing the pattern of causes and consequences in the implementation of digital marketing strategies in successful Iranian startups with Mixed method Research
od: sepideh Moradi ziba, et al.
Izdano: (2023-12-01)

Entrepreneurial Marketing and Entrepreneurial Financing Practices: Case Studies of Student Startups in Indonesia
od: Zaki Ahmad, et al.
Izdano: (2025-01-01)

Marketing approach to scaling the business of an innovative startup
od: G. L. Azoev, et al.
Izdano: (2023-11-01)

Navigating Uncertainty: Adaptive Strategies for Early Stage Startup Success in Dynamic Markets
od: E. D. Pavlyukevich
Izdano: (2024-08-01)

Development of Creatorku Application for Managing Digital Influencer Portfolios using Lean Startup Approach
od: Muhammad Husni Tamiri, et al.
Izdano: (2025-01-01)

The Strategic Development of Startups in an Innovative Environment
od: Prokhorova Viktoriia V., et al.
Izdano: (2023-09-01)

MARKETING FOR INNOVATION STARTUP PRE-SEED STAGE
od: B. Tokarev
Izdano: (2018-01-01)

Menstimulasi Para Ibu Anggota Kelompok Pengajian Menjadi Startup
od: Shofia Amin, et al.
Izdano: (2021-11-01)

BUSINESS MODEL OF INNOVATIVE PRODUCT STARTUP
od: B. Tokarev
Izdano: (2018-11-01)

ALGORYTHM OF MARKETING DECISION MAKING
od: Н. В. Юдіна
Izdano: (2022-06-01)

Validation of Challenges for the Development of the Marketing Plan for Startups Considering the Post-COVID-19 Reality: An Exploratory Analysis of the Brazilian Context Using Lawshe’s Method
od: Ana Carla Magalhães Nascimento, et al.
Izdano: (2023-08-01)

Discovering Success Factors in the Pioneering Stage of a Digital Startup
od: BINOWO Kenedi, et al.
Izdano: (2023-02-01)

STARTUP IN SECONDARY EDUCATION AS A STIMULUS FOR THE LABOUR MARKET
od: Jerzy DYCHAŁA
Izdano: (2015-07-01)

INNOVATIVE PRODUCT STARTUP BUSINESS MODEL
od: B. Tokarev
Izdano: (2018-09-01)

The impact of dynamic marketing capabilities on startup performance: A case of business incubators in Jordan
od: Hamza Salim Khraim
Izdano: (2024-02-01)

Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)
od: Pham Thi Phuong Dung, et al.
Izdano: (2023-12-01)

The Pathway to Startup Success: A Comprehensive Systematic Review of Critical Factors and the Future Research Agenda in Developed and Emerging Markets
od: Yenus Muhammed Argaw, et al.
Izdano: (2024-12-01)

The relationship between factors affecting the development of industrial startups using methodology Fuzzy cognitive mapping
od: Mirmahmood Naghibi, et al.
Izdano: (2025-02-01)

An Empirical Test of An Analytical Framework for Evaluation of Different Corporate-Startup Collaboration Models
od: Annika Steiber, et al.
Izdano: (2020-11-01)

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review
od: Hamed Hokmabadi, et al.
Izdano: (2024-06-01)

Startup valuation reassessed: against celebrity, sustainability and state intervention
od: Christian Hugo Hoffmann
Izdano: (2023-05-01)

Female-Owned Innovative Startups in Italy: Status Quo and Implications
od: Paola Paoloni, et al.
Izdano: (2018-10-01)

The importance of startups for construction of innovative economies
od: Joanna Szarek, et al.
Izdano: (2018-10-01)

The importance of startups for construction of innovative economies
od: Joanna Szarek, et al.
Izdano: (2018-09-01)

The importance of startups for construction of innovative economies
od: Joanna Szarek, et al.
Izdano: (2018-10-01)

The importance of startups for construction of innovative economies
od: Joanna Szarek, et al.
Izdano: (2018-10-01)

Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth
od: Palić Mirko, et al.
Izdano: (2023-12-01)

Financing Strategies of Startups
od: Mahin Rahimpour, et al.
Izdano: (2021-03-01)

The impact of dynamic marketing capabilities (DMCs) and strategic information management (SIM) on international start-up success: A meta narrative analysis
od: Cheryl Marlitta Stefia, et al.
Izdano: (2024-12-01)

Factors impacting startup sustainability in the Czech Republic
od: Naděžda Petrů, et al.
Izdano: (2019-07-01)

Is There a Lean Future for Global Startups?
od: Stoyan Tanev
Izdano: (2017-05-01)

Instruments of State Support for the Startup Ecosystem: Experience of Central and Eastern Europe
od: Sytnik Natalia I.
Izdano: (2020-06-01)