DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

DYNAMIC DECISION-MAKING FRAMEWORK FOR EVALUATING THE MARKET POTENTIAL AND SUCCESS OF INNOVATIVE STARTUPS ON THE BASIS OF A MARKETING RESEARCH APPROACH USING R

Currently, the world is highly dependent on technological advancements and innovations (TAI) being the key driver of economic growth, competitiveness, and overall societal progress. And high-tech startups are at the forefront of TAI, developing new products and services that meet the growing needs...

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Dettagli Bibliografici
Autori principali: OLEKSII KOFANOV, OLEKSANDR ZOZULOV, SERGII SOLNTSEV, KATERYNA BAZHERINA
Natura: Articolo
Lingua:English
Pubblicazione: Universytet imeni Alfreda Nobelya 2023-06-01
Serie:Akademičnij Oglâd
Soggetti:
startup marketing
marketing research
startup management
r programming
analytic hierarchy process
rstudio
innovations marketing
Accesso online:https://acadrev.duan.edu.ua/images/PDF/2023/2/15.pdf

Accesso online

https://acadrev.duan.edu.ua/images/PDF/2023/2/15.pdf

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