Digital Transformation in Health Care and Its Marketing Dimension

To present issues treating digital transformation in the health sector and highlight the marketing dimension of this process.

Bibliographic Details
Main Author: Czerska Iwona
Format: Article
Language:English
Published: Sciendo 2023-09-01
Series:Marketing of Scientific and Research Organizations
Subjects:
Online Access:https://doi.org/10.2478/minib-2023-0014
Description
Summary:To present issues treating digital transformation in the health sector and highlight the marketing dimension of this process.
ISSN:2353-8414