The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle

This research investigates the effect of local media on lifestyle in Bojnourd city through correlation and applied methods. The sample size was 380 people by cluster random sampling method. The purpose of this study is to investigate the impact of local media on lifestyle in Bojnourd and to examine...

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Main Authors: Fatemeh Shad, Alireza Ismaili, Isa Hasanzadeh
Format: Article
Language:fas
Published: The Institute of Islamic Art Studies 2022-05-01
Series:هنر اسلامی
Subjects:
Online Access:http://www.sysislamicartjournal.ir/article_127413_8f4bec77d19e636ef57e2b8c31bfa710.pdf
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author Fatemeh Shad
Alireza Ismaili
Isa Hasanzadeh
author_facet Fatemeh Shad
Alireza Ismaili
Isa Hasanzadeh
author_sort Fatemeh Shad
collection DOAJ
description This research investigates the effect of local media on lifestyle in Bojnourd city through correlation and applied methods. The sample size was 380 people by cluster random sampling method. The purpose of this study is to investigate the impact of local media on lifestyle in Bojnourd and to examine the components of local media on lifestyle in Bojnourd and seeks to answer two questions, so that local media on lifestyle in Bojnourd What effect do local media components have on lifestyle? Smart statistical software and structural equations were used to analyze the data. The hypotheses were tested by calculating Pearson correlation coefficient and modeling structural equations with a partial least squares approach. The research results showed; The average lifestyle and local media are average. Also, the correlation between local media and lifestyle variables is equal to 0.026. The value of Cronbach's alpha coefficients and combined reliability for all variables in the study is more than 0.7 and for data analysis, SPSS and PLS software were used. According to the results of the study, local media on the lifestyle of citizens in the city. Bojnourd is effective.
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spelling doaj.art-6ee92ef6dddc40c3aaa1a6ed49d9209a2023-03-28T06:12:09ZfasThe Institute of Islamic Art Studiesهنر اسلامی1735-708X2676-77592022-05-01194537939310.22034/ias.2020.250550.1369127413The Impact of Graphics and Visual Attractions of Bojnourd Local Media on LifestyleFatemeh Shad0Alireza Ismaili1Isa Hasanzadeh2Graduated from the Department of Sociology, Azadshahr Branch, Islamic Azad University, IranAssistant Professor, Department of Sociology, Azadshahr Branch, Islamic Azad University, Azadshahr, IranAssistant Professor, Department of Sociology, Azadshahr Branch, Islamic Azad University, IranThis research investigates the effect of local media on lifestyle in Bojnourd city through correlation and applied methods. The sample size was 380 people by cluster random sampling method. The purpose of this study is to investigate the impact of local media on lifestyle in Bojnourd and to examine the components of local media on lifestyle in Bojnourd and seeks to answer two questions, so that local media on lifestyle in Bojnourd What effect do local media components have on lifestyle? Smart statistical software and structural equations were used to analyze the data. The hypotheses were tested by calculating Pearson correlation coefficient and modeling structural equations with a partial least squares approach. The research results showed; The average lifestyle and local media are average. Also, the correlation between local media and lifestyle variables is equal to 0.026. The value of Cronbach's alpha coefficients and combined reliability for all variables in the study is more than 0.7 and for data analysis, SPSS and PLS software were used. According to the results of the study, local media on the lifestyle of citizens in the city. Bojnourd is effective.http://www.sysislamicartjournal.ir/article_127413_8f4bec77d19e636ef57e2b8c31bfa710.pdflife stylelocal mediacitizens of bojnourd
spellingShingle Fatemeh Shad
Alireza Ismaili
Isa Hasanzadeh
The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
هنر اسلامی
life style
local media
citizens of bojnourd
title The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
title_full The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
title_fullStr The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
title_full_unstemmed The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
title_short The Impact of Graphics and Visual Attractions of Bojnourd Local Media on Lifestyle
title_sort impact of graphics and visual attractions of bojnourd local media on lifestyle
topic life style
local media
citizens of bojnourd
url http://www.sysislamicartjournal.ir/article_127413_8f4bec77d19e636ef57e2b8c31bfa710.pdf
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