Investigation The Effect of Brand Personality on Customers’ Personality on IRAN KHODRO Company
The Importance of brand and its impact on sales of products and services is growing increasingly. The various studies have shown that these days consumers choose brands which have high similarity with their personality. The brand personality is an amazing topic in the field of marketing and some res...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2013-08-01
|
| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_1357_a80b32473a60b7e99f3747ec5cfe496f.pdf |