Implementation of a Farmers Market Incentive Program in Maryland
A number of farmers markets have begun to offer matching incentive programs as a way to increase access to fresh foods for low-income families and increase sales among vendors. However, research evaluating the implementation of these programs is limited. This study employed a qualitative approach, i...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lyson Center for Civic Agriculture and Food Systems
2020-02-01
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| Series: | Journal of Agriculture, Food Systems, and Community Development |
| Subjects: | |
| Online Access: | http://www.foodsystemsjournal.org/index.php/fsj/article/view/772 |
| _version_ | 1797760290258944000 |
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| author | Caitlin Misiaszek Amelie Hecht Gabby Headrick Shelley Brosius Amy Crone Pamela Surkan |
| author_facet | Caitlin Misiaszek Amelie Hecht Gabby Headrick Shelley Brosius Amy Crone Pamela Surkan |
| author_sort | Caitlin Misiaszek |
| collection | DOAJ |
| description | A number of farmers markets have begun to offer matching incentive programs as a way to increase access to fresh foods for low-income families and increase sales among vendors. However, research evaluating the implementation of these programs is limited. This study employed a qualitative approach, interviewing vendors (n=19) selling at four farmers markets in Maryland to understand the barriers and facilitators to implementing the Maryland Market Money program. Overall, vendors reported positive attitudes toward the incentive program. Interviewed vendors identified key facilitators such as ease of implementation and positive social and economic impact of the program for participants and themselves. Vendors also discussed barriers, which included a lack of understanding among customers about how the program operated, poor program promotion, and lack of educational materials. Some vendors described negative experiences with customers and expressed stigmatizing views toward customers. Given that vendors are key stakeholders in program implementation, as incentive programs continue to expand, it is important to take into account their views and concerns to create successful programs. |
| first_indexed | 2024-03-12T18:56:27Z |
| format | Article |
| id | doaj.art-6f1e0503c348419cbbf6c0627aac2599 |
| institution | Directory Open Access Journal |
| issn | 2152-0801 |
| language | English |
| last_indexed | 2024-03-12T18:56:27Z |
| publishDate | 2020-02-01 |
| publisher | Lyson Center for Civic Agriculture and Food Systems |
| record_format | Article |
| series | Journal of Agriculture, Food Systems, and Community Development |
| spelling | doaj.art-6f1e0503c348419cbbf6c0627aac25992023-08-02T06:52:02ZengLyson Center for Civic Agriculture and Food SystemsJournal of Agriculture, Food Systems, and Community Development2152-08012020-02-019210.5304/jafscd.2020.092.004Implementation of a Farmers Market Incentive Program in MarylandCaitlin Misiaszek0Amelie Hecht1Gabby Headrick2Shelley Brosius3Amy Crone4Pamela Surkan5Johns Hopkins Bloomberg School of Public HealthJohns Hopkins Bloomberg School of Public HealthJohns Hopkins Bloomberg School of Public HealthMaryland Farmers Market AssociationMaryland Farmers Market AssociationJohns Hopkins Bloomberg School of Public HealthA number of farmers markets have begun to offer matching incentive programs as a way to increase access to fresh foods for low-income families and increase sales among vendors. However, research evaluating the implementation of these programs is limited. This study employed a qualitative approach, interviewing vendors (n=19) selling at four farmers markets in Maryland to understand the barriers and facilitators to implementing the Maryland Market Money program. Overall, vendors reported positive attitudes toward the incentive program. Interviewed vendors identified key facilitators such as ease of implementation and positive social and economic impact of the program for participants and themselves. Vendors also discussed barriers, which included a lack of understanding among customers about how the program operated, poor program promotion, and lack of educational materials. Some vendors described negative experiences with customers and expressed stigmatizing views toward customers. Given that vendors are key stakeholders in program implementation, as incentive programs continue to expand, it is important to take into account their views and concerns to create successful programs.http://www.foodsystemsjournal.org/index.php/fsj/article/view/772BarrierFacilitatorFarmersFarmers MarketsNutrition Incentive ProgramSNAP |
| spellingShingle | Caitlin Misiaszek Amelie Hecht Gabby Headrick Shelley Brosius Amy Crone Pamela Surkan Implementation of a Farmers Market Incentive Program in Maryland Journal of Agriculture, Food Systems, and Community Development Barrier Facilitator Farmers Farmers Markets Nutrition Incentive Program SNAP |
| title | Implementation of a Farmers Market Incentive Program in Maryland |
| title_full | Implementation of a Farmers Market Incentive Program in Maryland |
| title_fullStr | Implementation of a Farmers Market Incentive Program in Maryland |
| title_full_unstemmed | Implementation of a Farmers Market Incentive Program in Maryland |
| title_short | Implementation of a Farmers Market Incentive Program in Maryland |
| title_sort | implementation of a farmers market incentive program in maryland |
| topic | Barrier Facilitator Farmers Farmers Markets Nutrition Incentive Program SNAP |
| url | http://www.foodsystemsjournal.org/index.php/fsj/article/view/772 |
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