Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.

By exploring the China International Fair for Investment and Trade's development process, this study analyzes its absolute advantages in future development, gradually lost comparative advantages, and potential crises. Through the data envelopment analysis model, the study analyzes its resource...

Full description

Bibliographic Details
Main Authors: Ting Li, Qianqian Ye, Qiuxin Chen
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0267455
_version_ 1811237689348849664
author Ting Li
Qianqian Ye
Qiuxin Chen
author_facet Ting Li
Qianqian Ye
Qiuxin Chen
author_sort Ting Li
collection DOAJ
description By exploring the China International Fair for Investment and Trade's development process, this study analyzes its absolute advantages in future development, gradually lost comparative advantages, and potential crises. Through the data envelopment analysis model, the study analyzes its resource allocation efficiency based on two cooperation modes: traditional "Offline" investment mode and "Online + Offline" investment mode. Then we use vector autoregressive model to comprehensively investigate the impact and causality of the two input factors on output. We find that its comprehensive allocation efficiency presents a "U" shape that reflects the characteristics of its three stages: the first stage, 2001-2005; the second stage, 2006-2012; and the third stage, 2013-2020. The main factors affecting resource allocation efficiency are then deduced from the results: exhibition scale utilization, booth design innovation, project strength of participating enterprises, and the signing rate of overseas customers. The number of industrial and commercial groups (X4) and participating countries and regions (X6) have an important impact on the output indicators: signed contract projects (Y1). The empirical results verify that the "Online + Offline" investment mode is an effective and suitable mechanism to solve the problem of cooperation and investment constrained by the COVID-19 pandemic. Based on the results of empirical analysis, this study posits the path and countermeasures of realizing the transformation to "cloud" exhibition in the post-pandemic era. Especially, we should focus on building new mechanisms of business environment that will promote the active participation of national, regional, and international industrial and commercial groups. The purpose is to continuously strengthen the foundation of cooperative trust and innovate a new trust model of online cooperative trading.
first_indexed 2024-04-12T12:28:43Z
format Article
id doaj.art-6f27bd5dc8224e54b8484009434158e8
institution Directory Open Access Journal
issn 1932-6203
language English
last_indexed 2024-04-12T12:28:43Z
publishDate 2022-01-01
publisher Public Library of Science (PLoS)
record_format Article
series PLoS ONE
spelling doaj.art-6f27bd5dc8224e54b8484009434158e82022-12-22T03:33:06ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-01174e026745510.1371/journal.pone.0267455Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.Ting LiQianqian YeQiuxin ChenBy exploring the China International Fair for Investment and Trade's development process, this study analyzes its absolute advantages in future development, gradually lost comparative advantages, and potential crises. Through the data envelopment analysis model, the study analyzes its resource allocation efficiency based on two cooperation modes: traditional "Offline" investment mode and "Online + Offline" investment mode. Then we use vector autoregressive model to comprehensively investigate the impact and causality of the two input factors on output. We find that its comprehensive allocation efficiency presents a "U" shape that reflects the characteristics of its three stages: the first stage, 2001-2005; the second stage, 2006-2012; and the third stage, 2013-2020. The main factors affecting resource allocation efficiency are then deduced from the results: exhibition scale utilization, booth design innovation, project strength of participating enterprises, and the signing rate of overseas customers. The number of industrial and commercial groups (X4) and participating countries and regions (X6) have an important impact on the output indicators: signed contract projects (Y1). The empirical results verify that the "Online + Offline" investment mode is an effective and suitable mechanism to solve the problem of cooperation and investment constrained by the COVID-19 pandemic. Based on the results of empirical analysis, this study posits the path and countermeasures of realizing the transformation to "cloud" exhibition in the post-pandemic era. Especially, we should focus on building new mechanisms of business environment that will promote the active participation of national, regional, and international industrial and commercial groups. The purpose is to continuously strengthen the foundation of cooperative trust and innovate a new trust model of online cooperative trading.https://doi.org/10.1371/journal.pone.0267455
spellingShingle Ting Li
Qianqian Ye
Qiuxin Chen
Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
PLoS ONE
title Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
title_full Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
title_fullStr Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
title_full_unstemmed Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
title_short Research on the transformation from international exhibition to "cloud" exhibition in the post COVID-19 era: A case study of China International Fair for Investment & Trade.
title_sort research on the transformation from international exhibition to cloud exhibition in the post covid 19 era a case study of china international fair for investment trade
url https://doi.org/10.1371/journal.pone.0267455
work_keys_str_mv AT tingli researchonthetransformationfrominternationalexhibitiontocloudexhibitioninthepostcovid19eraacasestudyofchinainternationalfairforinvestmenttrade
AT qianqianye researchonthetransformationfrominternationalexhibitiontocloudexhibitioninthepostcovid19eraacasestudyofchinainternationalfairforinvestmenttrade
AT qiuxinchen researchonthetransformationfrominternationalexhibitiontocloudexhibitioninthepostcovid19eraacasestudyofchinainternationalfairforinvestmenttrade