Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era
This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IEECA
2023-11-01
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| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1503 |
| _version_ | 1797635586522087424 |
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| author | Poni Sukaesih Kurniati Suryanto Suryanto |
| author_facet | Poni Sukaesih Kurniati Suryanto Suryanto |
| author_sort | Poni Sukaesih Kurniati |
| collection | DOAJ |
| description |
This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondary data sources are obtained from the search results of research results and statements of informants published in the media. The data that has been obtained is triangulated before being analyzed. The study results stated that digital entrepreneurship in the Indonesian tourism industry is multiplying. Several factors that support the growth of digital entrepreneurship include internet penetration, large population demographics, and digitization in the tourism industry. Digital entrepreneurship actors in the tourism industry are implementing several strategies to survive during and after the Covid-19 pandemic and entering the era of Tourism 4.0. This strategy successfully attracts tourists to continue to carry out tourism activities.
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| first_indexed | 2024-03-11T12:22:47Z |
| format | Article |
| id | doaj.art-6f2fc298aa5f409eb18f569116c105a6 |
| institution | Directory Open Access Journal |
| issn | 2328-8272 2328-8280 |
| language | English |
| last_indexed | 2024-03-11T12:22:47Z |
| publishDate | 2023-11-01 |
| publisher | IEECA |
| record_format | Article |
| series | Journal of Eastern European and Central Asian Research |
| spelling | doaj.art-6f2fc298aa5f409eb18f569116c105a62023-11-06T21:01:50ZengIEECAJournal of Eastern European and Central Asian Research2328-82722328-82802023-11-0110610.15549/jeecar.v10i6.1503Digital entrepreneurship strategy in the tourism business of the tourism 4.0 eraPoni Sukaesih Kurniati0https://orcid.org/0000-0001-8565-2160Suryanto Suryanto1https://orcid.org/0000-0002-7808-5695Department of Government Science, Universitas Komputer IndonesiaDepartment of Business Administration, Universitas Padjadjaran This research analyzes digital entrepreneurship strategies by tourism industry players in Tourism 4.0. The research method used in this research is descriptive with a qualitative approach. Primary data sources come from the results of in-depth interviews with informants. In comparison, the secondary data sources are obtained from the search results of research results and statements of informants published in the media. The data that has been obtained is triangulated before being analyzed. The study results stated that digital entrepreneurship in the Indonesian tourism industry is multiplying. Several factors that support the growth of digital entrepreneurship include internet penetration, large population demographics, and digitization in the tourism industry. Digital entrepreneurship actors in the tourism industry are implementing several strategies to survive during and after the Covid-19 pandemic and entering the era of Tourism 4.0. This strategy successfully attracts tourists to continue to carry out tourism activities. https://ieeca.org/journal/index.php/JEECAR/article/view/1503digital entrepreneurshiptourism 4.0nomadicstaycationstorynomics |
| spellingShingle | Poni Sukaesih Kurniati Suryanto Suryanto Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era Journal of Eastern European and Central Asian Research digital entrepreneurship tourism 4.0 nomadic staycation storynomics |
| title | Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era |
| title_full | Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era |
| title_fullStr | Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era |
| title_full_unstemmed | Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era |
| title_short | Digital entrepreneurship strategy in the tourism business of the tourism 4.0 era |
| title_sort | digital entrepreneurship strategy in the tourism business of the tourism 4 0 era |
| topic | digital entrepreneurship tourism 4.0 nomadic staycation storynomics |
| url | https://ieeca.org/journal/index.php/JEECAR/article/view/1503 |
| work_keys_str_mv | AT ponisukaesihkurniati digitalentrepreneurshipstrategyinthetourismbusinessofthetourism40era AT suryantosuryanto digitalentrepreneurshipstrategyinthetourismbusinessofthetourism40era |