Classification of Internet banking customers using data mining algorithms

Classification of Internet banking customers using data mining algorithms

Classifying customers using data mining algorithms, enables banks to keep old customers loyality while attracting new ones. Using decision tree as a data mining technique, we can optimize customer classification provided that the appropriate decision tree is selected. In this article we have present...

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Bibliographic Details
Main Authors: Reza Radfar, Navid Nezafati, Saeid Yousefi Asli
Format: Article
Language:fas
Published: University of Tehran 2014-03-01
Series:Journal of Information Technology Management
Subjects:
Data Mining
decision tree
Classification
E-Banking
Online Access:https://jitm.ut.ac.ir/article_50051_267cbcc51cdf0588c44d046e3d143039.pdf

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