PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM
The purpose of this study was to determine the effect of Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, towards Repurchase Intention. The research was conducted on consumers Traveloka domiciled in Denpasar. Semple retrieval using non-probability methods si...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2016-09-01
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| Series: | E-Jurnal Manajemen |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/23097 |
| _version_ | 1811248077104742400 |
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| author | I Made Toni Megantara Alit Suryani |
| author_facet | I Made Toni Megantara Alit Suryani |
| author_sort | I Made Toni Megantara |
| collection | DOAJ |
| description | The purpose of this study was to determine the effect of Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, towards Repurchase Intention. The research was conducted on consumers Traveloka domiciled in Denpasar. Semple retrieval using non-probability methods side by purposive sampling with responsen amounted to 120 people. Data were collected using a questionnaire. Data analysis technique used is the technique of Multiple Linear Regression analysis. The results showed that (1) The Online Trust positive and significant effect on the Repurchase Intention., (2) Previous Online Purchase Experience positive and significant impact on the Repurchase Intention., (3) Brand Orientation positive and significant effect on the. Repurchase Intention, (4) Quality Orientation positive and significant effect on the Repurchase Intention |
| first_indexed | 2024-04-12T15:20:33Z |
| format | Article |
| id | doaj.art-6f442782e9a84fcc9ae930358b17ea7b |
| institution | Directory Open Access Journal |
| issn | 2302-8912 |
| language | English |
| last_indexed | 2024-04-12T15:20:33Z |
| publishDate | 2016-09-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | E-Jurnal Manajemen |
| spelling | doaj.art-6f442782e9a84fcc9ae930358b17ea7b2022-12-22T03:27:28ZengUniversitas UdayanaE-Jurnal Manajemen2302-89122016-09-015923097PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COMI Made Toni Megantara0Alit Suryani1Fakultas Ekonomi dan Bisnis Universitas UdayanaFakultas Ekonomi dan Bisnis Universitas UdayanaThe purpose of this study was to determine the effect of Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, towards Repurchase Intention. The research was conducted on consumers Traveloka domiciled in Denpasar. Semple retrieval using non-probability methods side by purposive sampling with responsen amounted to 120 people. Data were collected using a questionnaire. Data analysis technique used is the technique of Multiple Linear Regression analysis. The results showed that (1) The Online Trust positive and significant effect on the Repurchase Intention., (2) Previous Online Purchase Experience positive and significant impact on the Repurchase Intention., (3) Brand Orientation positive and significant effect on the. Repurchase Intention, (4) Quality Orientation positive and significant effect on the Repurchase Intentionhttps://ojs.unud.ac.id/index.php/Manajemen/article/view/23097Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, Repurchase Intention |
| spellingShingle | I Made Toni Megantara Alit Suryani PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM E-Jurnal Manajemen Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, Repurchase Intention |
| title | PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM |
| title_full | PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM |
| title_fullStr | PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM |
| title_full_unstemmed | PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM |
| title_short | PENENTU NIAT PEMBELIAN KEMBALI TIKET PESAWAT SECARA ONLINE PADA SITUS TRAVELOKA.COM |
| title_sort | penentu niat pembelian kembali tiket pesawat secara online pada situs traveloka com |
| topic | Online Trust, Previous Online Purchase Experience, Brand Orientation, Quality Orientation, Repurchase Intention |
| url | https://ojs.unud.ac.id/index.php/Manajemen/article/view/23097 |
| work_keys_str_mv | AT imadetonimegantara penentuniatpembeliankembalitiketpesawatsecaraonlinepadasitustravelokacom AT alitsuryani penentuniatpembeliankembalitiketpesawatsecaraonlinepadasitustravelokacom |