Branding of protected areas and National Parks: A case study of Montenegro.
Protected areas with their beauty, richness and diversity represent the core value and one of the most important natural values of every country. Protected areas represent not only important instruments for preserving biodiversity, but they also contain enormous potential for social and economic dev...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-02-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_vol_8_2__2019.pdf |
| _version_ | 1818600230326632448 |
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| author | Marija Jankovic Andjela Jaksic – Stojanovic Borko Vukilić Neven Seric Agron Ibrahimi |
| author_facet | Marija Jankovic Andjela Jaksic – Stojanovic Borko Vukilić Neven Seric Agron Ibrahimi |
| author_sort | Marija Jankovic |
| collection | DOAJ |
| description | Protected areas with their beauty, richness and diversity represent the core value and one of the most important natural values of every country. Protected areas represent not only important instruments for preserving biodiversity, but they also contain enormous potential for social and economic development.
However, these potentials are not yet sufficiently recognized. Nowadays, the key issue in managing protected natural areas is to define and choose the most favorable natural resource management strategy that will at the same time satisfy all development criteria. In that sense, the marketing issue is one of the most crucial ones, having in mind the fact that protected areas represent very specific tourist destinations that have to be adequately preserved, protected, valorized and promoted. This paper focuses on the results of the research that was carried out in Montenegro in order to improve the process in the branding of
national parks and protected areas in Montenegro and to promote and valorize them in an appropriate manner based on the critically important principles of sustainable development. Any sustainable tourism development guidelines and management practices should also be applicable to all forms of tourism and in a wide variety of destinations, including mass tourism and the various niche tourism segments. Sustainability is critical as it denotes the environmental, economic, and socio-cultural facets of tourism
development, and thus it is vital that a suitable balance must be established amongst its various dimensions so as to assure its enduring sustainability. This implies that optimum use be made of environmental resources that constitute a significant components in tourism development, and which preserve indispensable ecological processes which support the conservation of natural heritage and wide range of biodiversity. |
| first_indexed | 2024-12-16T12:32:11Z |
| format | Article |
| id | doaj.art-6f90bb7c8e5d41138ce517e7ca905804 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-16T12:32:11Z |
| publishDate | 2019-02-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-6f90bb7c8e5d41138ce517e7ca9058042022-12-21T22:31:41ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2019-02-0182Branding of protected areas and National Parks: A case study of Montenegro.Marija Jankovic0Andjela Jaksic – Stojanovic1Borko Vukilić2Neven Seric3Agron Ibrahimi4Faculty of Economics and Business University Mediterranean, Podgorica, MontenegroDean of Faculty of Visual Art, University Mediterranean and Vice- Rector for International Cooperation, Podgorica, Montenegro, Josipa Broza UNDP Montenegro, Project Manager, Podgorica, MontenegroFaculty of Economics, University of Split, CroatiaFaculty of Economics and Business, University Mediterranean Podgorica, Montenegro, Josipa BrozaProtected areas with their beauty, richness and diversity represent the core value and one of the most important natural values of every country. Protected areas represent not only important instruments for preserving biodiversity, but they also contain enormous potential for social and economic development. However, these potentials are not yet sufficiently recognized. Nowadays, the key issue in managing protected natural areas is to define and choose the most favorable natural resource management strategy that will at the same time satisfy all development criteria. In that sense, the marketing issue is one of the most crucial ones, having in mind the fact that protected areas represent very specific tourist destinations that have to be adequately preserved, protected, valorized and promoted. This paper focuses on the results of the research that was carried out in Montenegro in order to improve the process in the branding of national parks and protected areas in Montenegro and to promote and valorize them in an appropriate manner based on the critically important principles of sustainable development. Any sustainable tourism development guidelines and management practices should also be applicable to all forms of tourism and in a wide variety of destinations, including mass tourism and the various niche tourism segments. Sustainability is critical as it denotes the environmental, economic, and socio-cultural facets of tourism development, and thus it is vital that a suitable balance must be established amongst its various dimensions so as to assure its enduring sustainability. This implies that optimum use be made of environmental resources that constitute a significant components in tourism development, and which preserve indispensable ecological processes which support the conservation of natural heritage and wide range of biodiversity.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_vol_8_2__2019.pdfMontenegronational parksprotected areasbrandingtourism |
| spellingShingle | Marija Jankovic Andjela Jaksic – Stojanovic Borko Vukilić Neven Seric Agron Ibrahimi Branding of protected areas and National Parks: A case study of Montenegro. African Journal of Hospitality, Tourism and Leisure Montenegro national parks protected areas branding tourism |
| title | Branding of protected areas and National Parks: A case study of Montenegro. |
| title_full | Branding of protected areas and National Parks: A case study of Montenegro. |
| title_fullStr | Branding of protected areas and National Parks: A case study of Montenegro. |
| title_full_unstemmed | Branding of protected areas and National Parks: A case study of Montenegro. |
| title_short | Branding of protected areas and National Parks: A case study of Montenegro. |
| title_sort | branding of protected areas and national parks a case study of montenegro |
| topic | Montenegro national parks protected areas branding tourism |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_vol_8_2__2019.pdf |
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