Communicative Modes after the Coherent Media – Orientation within as semiotic space
Mass communication as our familiar mode of a medial organised public is integrated into the current cultural change of society. The article takes a look at one aspect of this change, which comes along with a shift in the function of the recipient with regard to medial texts. Reception takes over ess...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
MedienPädagogik
2006-05-01
|
| Series: | MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung |
| Online Access: | https://www.medienpaed.com/article/view/224 |
| _version_ | 1818007132030631936 |
|---|---|
| author | Ben Bachmair |
| author_facet | Ben Bachmair |
| author_sort | Ben Bachmair |
| collection | DOAJ |
| description | Mass communication as our familiar mode of a medial organised public is integrated into the current cultural change of society. The article takes a look at one aspect of this change, which comes along with a shift in the function of the recipient with regard to medial texts. Reception takes over essential functions of text production, which until then has been left to the authors and broadcasters. While the distinct, coherent medium is no longer shaping our mass communication as token for granted, new text types like intramedial links gain importance. They give the recipient the possibility to combine media offers into a kind of personalised units, which fit in the recipients' relevance structures. |
| first_indexed | 2024-04-14T05:11:40Z |
| format | Article |
| id | doaj.art-6f98cc387cfc470699aea24fa57c5dfc |
| institution | Directory Open Access Journal |
| issn | 1424-3636 |
| language | deu |
| last_indexed | 2024-04-14T05:11:40Z |
| publishDate | 2006-05-01 |
| publisher | MedienPädagogik |
| record_format | Article |
| series | MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung |
| spelling | doaj.art-6f98cc387cfc470699aea24fa57c5dfc2022-12-22T02:10:32ZdeuMedienPädagogikMedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung1424-36362006-05-0112910.21240/mpaed/00/2006.05.10.X224Communicative Modes after the Coherent Media – Orientation within as semiotic spaceBen Bachmair0Universität KasselMass communication as our familiar mode of a medial organised public is integrated into the current cultural change of society. The article takes a look at one aspect of this change, which comes along with a shift in the function of the recipient with regard to medial texts. Reception takes over essential functions of text production, which until then has been left to the authors and broadcasters. While the distinct, coherent medium is no longer shaping our mass communication as token for granted, new text types like intramedial links gain importance. They give the recipient the possibility to combine media offers into a kind of personalised units, which fit in the recipients' relevance structures.https://www.medienpaed.com/article/view/224 |
| spellingShingle | Ben Bachmair Communicative Modes after the Coherent Media – Orientation within as semiotic space MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung |
| title | Communicative Modes after the Coherent Media – Orientation within as semiotic space |
| title_full | Communicative Modes after the Coherent Media – Orientation within as semiotic space |
| title_fullStr | Communicative Modes after the Coherent Media – Orientation within as semiotic space |
| title_full_unstemmed | Communicative Modes after the Coherent Media – Orientation within as semiotic space |
| title_short | Communicative Modes after the Coherent Media – Orientation within as semiotic space |
| title_sort | communicative modes after the coherent media orientation within as semiotic space |
| url | https://www.medienpaed.com/article/view/224 |
| work_keys_str_mv | AT benbachmair communicativemodesafterthecoherentmediaorientationwithinassemioticspace |