Communicative Modes after the Coherent Media – Orientation within as semiotic space

Mass communication as our familiar mode of a medial organised public is integrated into the current cultural change of society. The article takes a look at one aspect of this change, which comes along with a shift in the function of the recipient with regard to medial texts. Reception takes over ess...

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Bibliographic Details
Main Author: Ben Bachmair
Format: Article
Language:deu
Published: MedienPädagogik 2006-05-01
Series:MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung
Online Access:https://www.medienpaed.com/article/view/224

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