Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence)
This paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation of households in regard to their stated willingness to comply with the principles of sustainable consumption, as well as the identification o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-09-01
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| Series: | Management şi Marketing |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mmcks-2021-0012 |
| _version_ | 1818529691840020480 |
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| author | Krastevich Todor Smokova Marusya |
| author_facet | Krastevich Todor Smokova Marusya |
| author_sort | Krastevich Todor |
| collection | DOAJ |
| description | This paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation of households in regard to their stated willingness to comply with the principles of sustainable consumption, as well as the identification of differences in the forms of manifestation of sustainable consumer behaviour among the households from different-sized urban areas. To achieve these objectives, first, we have evaluated a second-order factor model of CSC. We have also proposed a CSC Index model at an individual level. Second, we have conducted cluster analysis using the factor scores of the CSC Index model while considering households’ socio-demographics and the size of the urban area. We have identified two segments, ‘Sustainable conscious’ versus ‘Sustainable unconscious’. Finally, we have identified the environmental dimension as the most significant predictor of consciousness for sustainable consumption using a path model of CSC Index. |
| first_indexed | 2024-12-11T17:10:06Z |
| format | Article |
| id | doaj.art-6fa99d66611e400f9786a5faaacf171e |
| institution | Directory Open Access Journal |
| issn | 2069-8887 |
| language | English |
| last_indexed | 2024-12-11T17:10:06Z |
| publishDate | 2021-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Management şi Marketing |
| spelling | doaj.art-6fa99d66611e400f9786a5faaacf171e2022-12-22T00:57:33ZengSciendoManagement şi Marketing2069-88872021-09-0116318720910.2478/mmcks-2021-0012Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence)Krastevich Todor0Smokova Marusya1D. A Tsenov Academy of Economics, Svishtov, BulgariaD. A Tsenov Academy of Economics, Svishtov, BulgariaThis paper is aimed at identifying the factors that shape consumers’ interest and propensity for sustainable consumption. It is focused on the differentiation of households in regard to their stated willingness to comply with the principles of sustainable consumption, as well as the identification of differences in the forms of manifestation of sustainable consumer behaviour among the households from different-sized urban areas. To achieve these objectives, first, we have evaluated a second-order factor model of CSC. We have also proposed a CSC Index model at an individual level. Second, we have conducted cluster analysis using the factor scores of the CSC Index model while considering households’ socio-demographics and the size of the urban area. We have identified two segments, ‘Sustainable conscious’ versus ‘Sustainable unconscious’. Finally, we have identified the environmental dimension as the most significant predictor of consciousness for sustainable consumption using a path model of CSC Index.https://doi.org/10.2478/mmcks-2021-0012sustainable consumptionconscious consumer behaviourconsciousness for sustainable consumption indexstructural equation modellingclustering |
| spellingShingle | Krastevich Todor Smokova Marusya Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) Management şi Marketing sustainable consumption conscious consumer behaviour consciousness for sustainable consumption index structural equation modelling clustering |
| title | Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) |
| title_full | Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) |
| title_fullStr | Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) |
| title_full_unstemmed | Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) |
| title_short | Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) |
| title_sort | does the degree of urbanisation affect sustainable household consumption some empirical evidence |
| topic | sustainable consumption conscious consumer behaviour consciousness for sustainable consumption index structural equation modelling clustering |
| url | https://doi.org/10.2478/mmcks-2021-0012 |
| work_keys_str_mv | AT krastevichtodor doesthedegreeofurbanisationaffectsustainablehouseholdconsumptionsomeempiricalevidence AT smokovamarusya doesthedegreeofurbanisationaffectsustainablehouseholdconsumptionsomeempiricalevidence |