Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks
The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-03-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-3_0-pages-260_266.pdf |
| _version_ | 1830134689128513536 |
|---|---|
| author | Huriev Vladyslav O. Dykan Valeriia V. |
| author_facet | Huriev Vladyslav O. Dykan Valeriia V. |
| author_sort | Huriev Vladyslav O. |
| collection | DOAJ |
| description | The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates the requirements for the development of the market and the entities that fulfill economic management therein, it can be said that the process of developing a modern marketing strategy requires new approaches to the management of economic entities and the development of an adaptive action plan that will ensure their successful implementation. In particular, we are talking about marketing activity strategies that are developed and implemented in accordance with the general management strategy of an economic entity. In the context of the present day pandemic, the current marketing strategy is one of the main components of the successful functioning of an enterprise or organization. The latest trends in marketing through social networks are considered. Based on the analysis of modern social networks and theoretical information, a marketing strategy for tourist destination is offered. It is concluded that under today’s conditions it is advisable to develop domestic tourism – for the full functioning of the tourism industry in times of crisis. Facebook and Instagram are chosen as the main platforms for promoting the tourist destination, as these networks currently have the largest number of potential customers in Ukraine. A step-by-step plan for the implementation of a marketing strategy has been developed. Also, based on data analysis, as a social media promotion instrument has been chosen targeted advertising that allows to find potential customers and implement a marketing strategy with the main KPI – more potential customers at lower costs. |
| first_indexed | 2024-12-17T07:17:19Z |
| format | Article |
| id | doaj.art-6faaa05aafa04b0f93427c8afb53c451 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-17T07:17:19Z |
| publishDate | 2021-03-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-6faaa05aafa04b0f93427c8afb53c4512022-12-21T21:58:51ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2021-03-01351826026610.32983/2222-4459-2021-3-260-266Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social NetworksHuriev Vladyslav O.0Dykan Valeriia V.1https://orcid.org/0000-0002-0615-919XEducational and Research Institute «Karazin Business School» of V. N. Karazin Kharkiv National UniversityEducational and Research Institute «Karazin Business School» of V. N. Karazin Kharkiv National UniversityThe article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates the requirements for the development of the market and the entities that fulfill economic management therein, it can be said that the process of developing a modern marketing strategy requires new approaches to the management of economic entities and the development of an adaptive action plan that will ensure their successful implementation. In particular, we are talking about marketing activity strategies that are developed and implemented in accordance with the general management strategy of an economic entity. In the context of the present day pandemic, the current marketing strategy is one of the main components of the successful functioning of an enterprise or organization. The latest trends in marketing through social networks are considered. Based on the analysis of modern social networks and theoretical information, a marketing strategy for tourist destination is offered. It is concluded that under today’s conditions it is advisable to develop domestic tourism – for the full functioning of the tourism industry in times of crisis. Facebook and Instagram are chosen as the main platforms for promoting the tourist destination, as these networks currently have the largest number of potential customers in Ukraine. A step-by-step plan for the implementation of a marketing strategy has been developed. Also, based on data analysis, as a social media promotion instrument has been chosen targeted advertising that allows to find potential customers and implement a marketing strategy with the main KPI – more potential customers at lower costs.https://www.business-inform.net/export_pdf/business-inform-2021-3_0-pages-260_266.pdfmarketingtourismdestinationinternet marketingmarketing strategytrendssocial networks |
| spellingShingle | Huriev Vladyslav O. Dykan Valeriia V. Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks Bìznes Inform marketing tourism destination internet marketing marketing strategy trends social networks |
| title | Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks |
| title_full | Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks |
| title_fullStr | Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks |
| title_full_unstemmed | Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks |
| title_short | Features of the Development of a Modern Marketing Strategy of Tourist Destination through Social Networks |
| title_sort | features of the development of a modern marketing strategy of tourist destination through social networks |
| topic | marketing tourism destination internet marketing marketing strategy trends social networks |
| url | https://www.business-inform.net/export_pdf/business-inform-2021-3_0-pages-260_266.pdf |
| work_keys_str_mv | AT hurievvladyslavo featuresofthedevelopmentofamodernmarketingstrategyoftouristdestinationthroughsocialnetworks AT dykanvaleriiav featuresofthedevelopmentofamodernmarketingstrategyoftouristdestinationthroughsocialnetworks |