The impact of context cues on college students’ purchase behavior for low-carbon products in CBEC

The impact of context cues on college students’ purchase behavior for low-carbon products in CBEC

IntroductionThe purpose of this study was to examine the effects of online shopping context cues (price discount, carbon label, and social commentary) on college students’ trust/perceived risk and cross-border purchase intention (CBPI) for low-carbon products and compare the study between South Kore...

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Bibliographic Details
Main Authors: Chen Wang, Xiaolong Zhou, Ran Zhang, Yexin Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-12-01
Series:Frontiers in Psychology
Subjects:
low-carbon product
context cue
college student
cross-border purchase intention
S-O-R model
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1287235/full

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