Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union
Abstract To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions...
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| Format: | Article |
| Language: | English |
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Academia Brasileira de Ciências
2020-04-01
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| Series: | Anais da Academia Brasileira de Ciências |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652020000101205&tlng=en |
| _version_ | 1798021639018905600 |
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| author | EDUARDO TERÁN-YÉPEZ LUNA SANTOS-ROLDÁN BEATRIZ PALACIOS-FLORENCIO JUAN MANUEL BERBEL-PINEDA |
| author_facet | EDUARDO TERÁN-YÉPEZ LUNA SANTOS-ROLDÁN BEATRIZ PALACIOS-FLORENCIO JUAN MANUEL BERBEL-PINEDA |
| author_sort | EDUARDO TERÁN-YÉPEZ |
| collection | DOAJ |
| description | Abstract To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of the European Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products. |
| first_indexed | 2024-04-11T17:16:56Z |
| format | Article |
| id | doaj.art-6fb46ebb60854375a806634c9dc3ec58 |
| institution | Directory Open Access Journal |
| issn | 1678-2690 |
| language | English |
| last_indexed | 2024-04-11T17:16:56Z |
| publishDate | 2020-04-01 |
| publisher | Academia Brasileira de Ciências |
| record_format | Article |
| series | Anais da Academia Brasileira de Ciências |
| spelling | doaj.art-6fb46ebb60854375a806634c9dc3ec582022-12-22T04:12:36ZengAcademia Brasileira de CiênciasAnais da Academia Brasileira de Ciências1678-26902020-04-0192110.1590/0001-3765202020190513Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european unionEDUARDO TERÁN-YÉPEZhttps://orcid.org/0000-0002-1260-2477LUNA SANTOS-ROLDÁNhttps://orcid.org/0000-0002-7429-9530BEATRIZ PALACIOS-FLORENCIOhttps://orcid.org/0000-0003-2789-7914JUAN MANUEL BERBEL-PINEDAhttps://orcid.org/0000-0002-4783-9749Abstract To assist Ecuadorian chia seed producers in their quest for internationalisation. This article uses a case study to present a methodology which assists in the selection of the most suitable export market for a product. It is based on a diverse range of indicators grouped into 7 dimensions that were used to analyse the 27 member countries of the European Union in order to determine the most suitable export market for chia seeds from Ecuador. Germany is the biggest European importer of chia seeds with a 55% share, followed by the Netherlands, the United Kingdom and Spain. It presents a methodology for market selection that can be employed as a tool for international expansion which can easily be used by companies in search of the most suitable export market for their products.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652020000101205&tlng=enchia seedsEcuadorinternational market selectionInternationalisationEuropean Union |
| spellingShingle | EDUARDO TERÁN-YÉPEZ LUNA SANTOS-ROLDÁN BEATRIZ PALACIOS-FLORENCIO JUAN MANUEL BERBEL-PINEDA Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union Anais da Academia Brasileira de Ciências chia seeds Ecuador international market selection Internationalisation European Union |
| title | Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union |
| title_full | Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union |
| title_fullStr | Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union |
| title_full_unstemmed | Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union |
| title_short | Foreign market selection process as tool for international expansion: Case study for ecuadorian chia seeds exports to the european union |
| title_sort | foreign market selection process as tool for international expansion case study for ecuadorian chia seeds exports to the european union |
| topic | chia seeds Ecuador international market selection Internationalisation European Union |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0001-37652020000101205&tlng=en |
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