The Public Broadcaster And The Dynamics Of The Romanian Radio Market
The permanent changing of the listening habits of the population and the rapid technological evolution represent a real challenge for the Romanian public radio. That is the reason why the editorial management of the public broadcaster should find the proper strategy to keep up with the transformatio...
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| Format: | Article |
| Language: | English |
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Editura Sitech
2016-12-01
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| Series: | Social Sciences and Education Research Review |
| Subjects: | |
| Online Access: | http://sserr.ro/wp-content/uploads/2016/12/3-2-137-142.pdf |
| _version_ | 1828523560262434816 |
|---|---|
| author | Davian Vlad |
| author_facet | Davian Vlad |
| author_sort | Davian Vlad |
| collection | DOAJ |
| description | The permanent changing of the listening habits of the population and the rapid technological evolution represent a real challenge for the Romanian public radio. That is the reason why the editorial management of the public broadcaster should find the proper strategy to keep up with the transformations constantly taking place in the domestic radio market. Adapting to the New Media paradigm is a vital matter to any radio station, including the public one. Therefor the modern ways of reaching more audience should be a priority for the management of the public broadcaster, especially when the dynamics of the radio market are often spectacular and rather unpredictable. That is why the editorial strategy of the public radio must focus on the constant improvement of both the editorial offer and the means of transmission. The "battle" for rating and market share can be won only by constant adjusting and readjusting the policy of the radio station and by permanently improving the structure and the content of the radio programs. |
| first_indexed | 2024-12-11T20:30:44Z |
| format | Article |
| id | doaj.art-6fc7860b84c84cf0a81140b5bec43a4d |
| institution | Directory Open Access Journal |
| issn | 2392-9863 |
| language | English |
| last_indexed | 2024-12-11T20:30:44Z |
| publishDate | 2016-12-01 |
| publisher | Editura Sitech |
| record_format | Article |
| series | Social Sciences and Education Research Review |
| spelling | doaj.art-6fc7860b84c84cf0a81140b5bec43a4d2022-12-22T00:51:49ZengEditura SitechSocial Sciences and Education Research Review2392-98632016-12-0132137142The Public Broadcaster And The Dynamics Of The Romanian Radio MarketDavian Vlad0University of Craiova, RomaniaThe permanent changing of the listening habits of the population and the rapid technological evolution represent a real challenge for the Romanian public radio. That is the reason why the editorial management of the public broadcaster should find the proper strategy to keep up with the transformations constantly taking place in the domestic radio market. Adapting to the New Media paradigm is a vital matter to any radio station, including the public one. Therefor the modern ways of reaching more audience should be a priority for the management of the public broadcaster, especially when the dynamics of the radio market are often spectacular and rather unpredictable. That is why the editorial strategy of the public radio must focus on the constant improvement of both the editorial offer and the means of transmission. The "battle" for rating and market share can be won only by constant adjusting and readjusting the policy of the radio station and by permanently improving the structure and the content of the radio programs.http://sserr.ro/wp-content/uploads/2016/12/3-2-137-142.pdfradio market romanian radio public radio public broadcaster |
| spellingShingle | Davian Vlad The Public Broadcaster And The Dynamics Of The Romanian Radio Market Social Sciences and Education Research Review radio market romanian radio public radio public broadcaster |
| title | The Public Broadcaster And The Dynamics Of The Romanian Radio Market |
| title_full | The Public Broadcaster And The Dynamics Of The Romanian Radio Market |
| title_fullStr | The Public Broadcaster And The Dynamics Of The Romanian Radio Market |
| title_full_unstemmed | The Public Broadcaster And The Dynamics Of The Romanian Radio Market |
| title_short | The Public Broadcaster And The Dynamics Of The Romanian Radio Market |
| title_sort | public broadcaster and the dynamics of the romanian radio market |
| topic | radio market romanian radio public radio public broadcaster |
| url | http://sserr.ro/wp-content/uploads/2016/12/3-2-137-142.pdf |
| work_keys_str_mv | AT davianvlad thepublicbroadcasterandthedynamicsoftheromanianradiomarket AT davianvlad publicbroadcasterandthedynamicsoftheromanianradiomarket |