Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy
This study evaluates the feasibility of a new food delivery service involving only food products with quality certification. In particular, through an ad hoc survey, it evaluates the influence of consumers’ personal characteristics and choice motives on joining this innovative service and the willin...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-09-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/4/85 |
| _version_ | 1797380337516412928 |
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| author | Mattia Rapa Vanessa Giannetti Maurizio Boccacci Mariani Federico Di Francesco Alessandro Porpiglia |
| author_facet | Mattia Rapa Vanessa Giannetti Maurizio Boccacci Mariani Federico Di Francesco Alessandro Porpiglia |
| author_sort | Mattia Rapa |
| collection | DOAJ |
| description | This study evaluates the feasibility of a new food delivery service involving only food products with quality certification. In particular, through an ad hoc survey, it evaluates the influence of consumers’ personal characteristics and choice motives on joining this innovative service and the willingness to pay of the respondents. A survey was completely anonymously and voluntarily administered during the SARS-CoV-2 pandemic. A total of 630 answers were collected. Logit and ordinal logit regression were carried out to analyze data. Women and respondents who have more leisure time are more likely to join the service. The analysis of choice motives suggests that consumers more concerned with food quality, and those devoting a higher weekly budget to buying groceries are more likely to be interested in the proposed service. Individuals willing to buy groceries based on certifications and organoleptic properties and people who habitually consume one to five meals outside were more likely to be willing to increase their weekly budget to join the service. To the best of our knowledge, this is the first study evaluating the influence of personal characteristics and choice motives on an innovative food delivery service involving only certified quality products in Italy. |
| first_indexed | 2024-03-08T20:36:52Z |
| format | Article |
| id | doaj.art-6fc79ac505344a6d9d1b42760f3c05a8 |
| institution | Directory Open Access Journal |
| issn | 0718-1876 |
| language | English |
| last_indexed | 2024-03-08T20:36:52Z |
| publishDate | 2023-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Theoretical and Applied Electronic Commerce Research |
| spelling | doaj.art-6fc79ac505344a6d9d1b42760f3c05a82023-12-22T14:20:08ZengMDPI AGJournal of Theoretical and Applied Electronic Commerce Research0718-18762023-09-011841687169910.3390/jtaer18040085Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in ItalyMattia Rapa0Vanessa Giannetti1Maurizio Boccacci Mariani2Federico Di Francesco3Alessandro Porpiglia4Department of Management, Sapienza University of Rome, Via del Castro Laurenziano 9, 00161 Rome, ItalyDepartment of Management, Sapienza University of Rome, Via del Castro Laurenziano 9, 00161 Rome, ItalyDepartment of Management, Sapienza University of Rome, Via del Castro Laurenziano 9, 00161 Rome, ItalyFaculty of Medicine and Surgery, Tor Vergata University of Rome, Via Montpellier 1, 00133 Rome, ItalyIndependent Researcher, 00100 Rome, ItalyThis study evaluates the feasibility of a new food delivery service involving only food products with quality certification. In particular, through an ad hoc survey, it evaluates the influence of consumers’ personal characteristics and choice motives on joining this innovative service and the willingness to pay of the respondents. A survey was completely anonymously and voluntarily administered during the SARS-CoV-2 pandemic. A total of 630 answers were collected. Logit and ordinal logit regression were carried out to analyze data. Women and respondents who have more leisure time are more likely to join the service. The analysis of choice motives suggests that consumers more concerned with food quality, and those devoting a higher weekly budget to buying groceries are more likely to be interested in the proposed service. Individuals willing to buy groceries based on certifications and organoleptic properties and people who habitually consume one to five meals outside were more likely to be willing to increase their weekly budget to join the service. To the best of our knowledge, this is the first study evaluating the influence of personal characteristics and choice motives on an innovative food delivery service involving only certified quality products in Italy.https://www.mdpi.com/0718-1876/18/4/85food deliverycertified quality productslogit regressionordered logit regression |
| spellingShingle | Mattia Rapa Vanessa Giannetti Maurizio Boccacci Mariani Federico Di Francesco Alessandro Porpiglia Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy Journal of Theoretical and Applied Electronic Commerce Research food delivery certified quality products logit regression ordered logit regression |
| title | Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy |
| title_full | Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy |
| title_fullStr | Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy |
| title_full_unstemmed | Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy |
| title_short | Could Food Delivery Involve Certified Quality Products? An Innovative Case Study during the SARS-CoV-2 Pandemic in Italy |
| title_sort | could food delivery involve certified quality products an innovative case study during the sars cov 2 pandemic in italy |
| topic | food delivery certified quality products logit regression ordered logit regression |
| url | https://www.mdpi.com/0718-1876/18/4/85 |
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