Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency
The objective of this research was to examine the effects of creativity, innovation, and promotion variables as determinants of culinary business success in the Ogan Komering Ulu (OKU) regency. The research design was survey research with a quantitative approach. The population of this research cons...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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LPPM Universitas Ibn Khaldun Bogor
2021-10-01
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| Series: | Jurnal Manajemen |
| Subjects: | |
| Online Access: | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/4702 |
| _version_ | 1818586960648732672 |
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| author | Yunita Sari Munajat - Fifian Permatasari |
| author_facet | Yunita Sari Munajat - Fifian Permatasari |
| author_sort | Yunita Sari |
| collection | DOAJ |
| description | The objective of this research was to examine the effects of creativity, innovation, and promotion variables as determinants of culinary business success in the Ogan Komering Ulu (OKU) regency. The research design was survey research with a quantitative approach. The population of this research consisted of culinary businesses in the OKU regency. The analytical method used was multiple regression. The conclusion of this research showed that creativity, innovation, and promotion variables had significant effects on the success of the culinary business in the OKU regency. This research focused on creativity, innovation, and promotion as independent variables and business success as the dependent variable |
| first_indexed | 2024-12-16T09:01:16Z |
| format | Article |
| id | doaj.art-6fd5dd8851e149bd879f1d1e059c05d6 |
| institution | Directory Open Access Journal |
| issn | 2301-4628 |
| language | English |
| last_indexed | 2024-12-16T09:01:16Z |
| publishDate | 2021-10-01 |
| publisher | LPPM Universitas Ibn Khaldun Bogor |
| record_format | Article |
| series | Jurnal Manajemen |
| spelling | doaj.art-6fd5dd8851e149bd879f1d1e059c05d62022-12-21T22:37:10ZengLPPM Universitas Ibn Khaldun BogorJurnal Manajemen2301-46282021-10-0112336537910.32832/jm-uika.v12i3.47022629Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU RegencyYunita Sari0Munajat -1Fifian Permatasari2Baturaja UniversityBaturaja UniversityBaturaja UniversityThe objective of this research was to examine the effects of creativity, innovation, and promotion variables as determinants of culinary business success in the Ogan Komering Ulu (OKU) regency. The research design was survey research with a quantitative approach. The population of this research consisted of culinary businesses in the OKU regency. The analytical method used was multiple regression. The conclusion of this research showed that creativity, innovation, and promotion variables had significant effects on the success of the culinary business in the OKU regency. This research focused on creativity, innovation, and promotion as independent variables and business success as the dependent variablehttp://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/4702creativity, innovation, promotion, and business success |
| spellingShingle | Yunita Sari Munajat - Fifian Permatasari Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency Jurnal Manajemen creativity, innovation, promotion, and business success |
| title | Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency |
| title_full | Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency |
| title_fullStr | Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency |
| title_full_unstemmed | Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency |
| title_short | Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency |
| title_sort | creativity innovation and promotion variables as determinants of culinary bussiness success in oku regency |
| topic | creativity, innovation, promotion, and business success |
| url | http://ejournal.uika-bogor.ac.id/index.php/manajemen/article/view/4702 |
| work_keys_str_mv | AT yunitasari creativityinnovationandpromotionvariablesasdeterminantsofculinarybussinesssuccessinokuregency AT munajat creativityinnovationandpromotionvariablesasdeterminantsofculinarybussinesssuccessinokuregency AT fifianpermatasari creativityinnovationandpromotionvariablesasdeterminantsofculinarybussinesssuccessinokuregency |