Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives
Abstract Context and purpose. In recent decades, architects have faced serious challenges in the field of housing renovation. They are looking for activities that, in addition to saving energy and less damage to the environment, can have positive effects on customers psychologically, in order to enc...
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| Format: | Article |
| Language: | English |
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Ministry of Labor Cooperation and Social Welfare
2023-06-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_174533_d41d8cd98f00b204e9800998ecf8427e.pdf |
| _version_ | 1797637190230999040 |
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| author | Hosein rahimi Jafari Ali Faez Younos Vakil Alroaia |
| author_facet | Hosein rahimi Jafari Ali Faez Younos Vakil Alroaia |
| author_sort | Hosein rahimi Jafari |
| collection | DOAJ |
| description | Abstract
Context and purpose. In recent decades, architects have faced serious challenges in the field of housing renovation. They are looking for activities that, in addition to saving energy and less damage to the environment, can have positive effects on customers psychologically, in order to encourage them to buy, and provide a sense of peace from the building environment that has been renovated. Therefore, studying and understanding the relationship between human psychological dimensions and the intention to buy renovated houses becomes especially important. In this study, a general model explaining the effects of these factors on the decision to purchase renovated buildings has been devetoped.
Methodology/approach. In this research, a qualitative approach was used in the form of Grounded Theory. Data were collected through semi-structured interviews.
Findings and conclusions. The findings indicate that four main components including perception, motivation, learning, and attitude are emitted from the main phenomenon (the effects of psychological (architectural) factors on the decision to purchase renovated buildings). It should be noted that the mentioned components explain the intention to buy renovated houses.
Originality. By modeling and explaining the relationship between the two categories of psychological components and purchase intention, this study provides a platform for construction companies to renovate and supply houses more effectively based on the preferences of the Iranian society. |
| first_indexed | 2024-03-11T12:44:44Z |
| format | Article |
| id | doaj.art-6fe8547d43c34b4683ba57ab54981441 |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:44:44Z |
| publishDate | 2023-06-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-6fe8547d43c34b4683ba57ab549814412023-11-05T06:56:22ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722023-06-01124610.22034/ajcoop.2022.358014.1798174533Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperativesHosein rahimi Jafari0Ali Faez1Younos Vakil Alroaia2PhD Student in Business Management, Semnan Branch, Islamic Azad University, Semnan, IranAssistant Prof., and Chairman, Entrepreneurship and Commercialization Research Center, Semnan Branch, Islamic Azad University, Semnan, IranAssociate Prof. and Chairman, Entrepreneurship and Commercialization Research Center, Semnan Branch, Islamic Azad University, Semnan, IranAbstract Context and purpose. In recent decades, architects have faced serious challenges in the field of housing renovation. They are looking for activities that, in addition to saving energy and less damage to the environment, can have positive effects on customers psychologically, in order to encourage them to buy, and provide a sense of peace from the building environment that has been renovated. Therefore, studying and understanding the relationship between human psychological dimensions and the intention to buy renovated houses becomes especially important. In this study, a general model explaining the effects of these factors on the decision to purchase renovated buildings has been devetoped. Methodology/approach. In this research, a qualitative approach was used in the form of Grounded Theory. Data were collected through semi-structured interviews. Findings and conclusions. The findings indicate that four main components including perception, motivation, learning, and attitude are emitted from the main phenomenon (the effects of psychological (architectural) factors on the decision to purchase renovated buildings). It should be noted that the mentioned components explain the intention to buy renovated houses. Originality. By modeling and explaining the relationship between the two categories of psychological components and purchase intention, this study provides a platform for construction companies to renovate and supply houses more effectively based on the preferences of the Iranian society.https://ajcoop.mcls.gov.ir/article_174533_d41d8cd98f00b204e9800998ecf8427e.pdfpsychological componentsarchitecturepurchase decisionrenovated buildings |
| spellingShingle | Hosein rahimi Jafari Ali Faez Younos Vakil Alroaia Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives تعاون و کشاورزی psychological components architecture purchase decision renovated buildings |
| title | Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives |
| title_full | Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives |
| title_fullStr | Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives |
| title_full_unstemmed | Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives |
| title_short | Designing a model of psychological components affecting the intention to purchase renovated houses: a qualitative study in housing cooperatives |
| title_sort | designing a model of psychological components affecting the intention to purchase renovated houses a qualitative study in housing cooperatives |
| topic | psychological components architecture purchase decision renovated buildings |
| url | https://ajcoop.mcls.gov.ir/article_174533_d41d8cd98f00b204e9800998ecf8427e.pdf |
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