Candidate Programs as a Genre of Political Rhetoric

Candidate programs are a publication of political parties during the agitation campaign, which presents the political attitudes of a political actor and influence voters’ motivation to vote in elections. The electoral candidate program illustrates a politician’s relationship with voters. It is an el...

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Main Authors: Skirmantė Biržietienė, Eglė Gabrėnaitė
Format: Article
Language:English
Published: Vilnius University 2021-04-01
Series:Respectus Philologicus
Subjects:
Online Access:https://www.journals.vu.lt/respectus-philologicus/article/view/18591
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author Skirmantė Biržietienė
Eglė Gabrėnaitė
author_facet Skirmantė Biržietienė
Eglė Gabrėnaitė
author_sort Skirmantė Biržietienė
collection DOAJ
description Candidate programs are a publication of political parties during the agitation campaign, which presents the political attitudes of a political actor and influence voters’ motivation to vote in elections. The electoral candidate program illustrates a politician’s relationship with voters. It is an element of political communication, part of the image of a political figure. The article deals with the rhetoric of electoral candidate programs announced before the elections to the Seimas, the European Parliament, and Municipal Councils (2014–2019). The aim is to identify and expand the characteristic rhetorical elements that allow qualifying political electoral programs as a specific genre of political rhetoric: at the inventive level, the study of rhetorical strategies includes the analysis of rhetorical reasoning, the relationship between a political actor and a voter; at the dispositional level, the composition of programs is analyzed; and finally, at the elocutionary level, the specifics of the linguistic expression of discourse are investigated. A rhetorical study of discourse revealed that, in many cases, the electoral candidate program functions as a tool for building the image of a political actor, a tool for discrediting opponents and spreading populist promises.
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spelling doaj.art-700f5b4d5c1f4c599d020cd288e1cc7b2022-12-22T00:55:23ZengVilnius UniversityRespectus Philologicus1392-82952335-23882021-04-0139 (44)10.15388/RESPECTUS.2020.39.44.76Candidate Programs as a Genre of Political RhetoricSkirmantė Biržietienė0Eglė Gabrėnaitė1Vilnius University Kaunas FacultyVilnius University Kaunas FacultyCandidate programs are a publication of political parties during the agitation campaign, which presents the political attitudes of a political actor and influence voters’ motivation to vote in elections. The electoral candidate program illustrates a politician’s relationship with voters. It is an element of political communication, part of the image of a political figure. The article deals with the rhetoric of electoral candidate programs announced before the elections to the Seimas, the European Parliament, and Municipal Councils (2014–2019). The aim is to identify and expand the characteristic rhetorical elements that allow qualifying political electoral programs as a specific genre of political rhetoric: at the inventive level, the study of rhetorical strategies includes the analysis of rhetorical reasoning, the relationship between a political actor and a voter; at the dispositional level, the composition of programs is analyzed; and finally, at the elocutionary level, the specifics of the linguistic expression of discourse are investigated. A rhetorical study of discourse revealed that, in many cases, the electoral candidate program functions as a tool for building the image of a political actor, a tool for discrediting opponents and spreading populist promises.https://www.journals.vu.lt/respectus-philologicus/article/view/18591political rhetoriccandidate programinventiondispositionelocution
spellingShingle Skirmantė Biržietienė
Eglė Gabrėnaitė
Candidate Programs as a Genre of Political Rhetoric
Respectus Philologicus
political rhetoric
candidate program
invention
disposition
elocution
title Candidate Programs as a Genre of Political Rhetoric
title_full Candidate Programs as a Genre of Political Rhetoric
title_fullStr Candidate Programs as a Genre of Political Rhetoric
title_full_unstemmed Candidate Programs as a Genre of Political Rhetoric
title_short Candidate Programs as a Genre of Political Rhetoric
title_sort candidate programs as a genre of political rhetoric
topic political rhetoric
candidate program
invention
disposition
elocution
url https://www.journals.vu.lt/respectus-philologicus/article/view/18591
work_keys_str_mv AT skirmantebirzietiene candidateprogramsasagenreofpoliticalrhetoric
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