ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/711 |
| _version_ | 1797968486876577792 |
|---|---|
| author | D. Manukyan |
| author_facet | D. Manukyan |
| author_sort | D. Manukyan |
| collection | DOAJ |
| description | This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and characteristics of development of marketing plan for a construction company. The universal step-by-step model of development of marketing strategy is given in the construction industry. |
| first_indexed | 2024-04-11T02:47:39Z |
| format | Article |
| id | doaj.art-7015e87841874365bf3f677db79aa0cc |
| institution | Directory Open Access Journal |
| issn | 1816-4277 |
| language | English |
| last_indexed | 2024-04-11T02:47:39Z |
| publishDate | 2019-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-7015e87841874365bf3f677db79aa0cc2023-01-02T17:31:54ZengPublishing House of the State University of ManagementВестник университета1816-42772019-02-01054043711ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRYD. Manukyan0ФГБОУ ВО «ГУУ»This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and characteristics of development of marketing plan for a construction company. The universal step-by-step model of development of marketing strategy is given in the construction industry.https://guuvest.elpub.ru/jour/article/view/711construction industrymarketing strategymarketing planmanagementmarketanalysis |
| spellingShingle | D. Manukyan ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY Вестник университета construction industry marketing strategy marketing plan management market analysis |
| title | ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY |
| title_full | ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY |
| title_fullStr | ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY |
| title_full_unstemmed | ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY |
| title_short | ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY |
| title_sort | analysis of modern marketing trends in construction industry |
| topic | construction industry marketing strategy marketing plan management market analysis |
| url | https://guuvest.elpub.ru/jour/article/view/711 |
| work_keys_str_mv | AT dmanukyan analysisofmodernmarketingtrendsinconstructionindustry |