A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums
Augmented reality (AR) technology has rapidly developed in recent years. This technology is widely used in various fields, including museum exhibitions, where people use it to experience art in a new way. While AR aims to realize the interaction between the virtual world and the real world, museums...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-06-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/10/3/73 |
| _version_ | 1797481903940435968 |
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| author | Qianling Jiang Jiangjie Chen Yutong Wu Chao Gu Jie Sun |
| author_facet | Qianling Jiang Jiangjie Chen Yutong Wu Chao Gu Jie Sun |
| author_sort | Qianling Jiang |
| collection | DOAJ |
| description | Augmented reality (AR) technology has rapidly developed in recent years. This technology is widely used in various fields, including museum exhibitions, where people use it to experience art in a new way. While AR aims to realize the interaction between the virtual world and the real world, museums use AR to develop new digital artwork from artifacts. When text descriptions are no longer attractive to the audience, museums need to add more sound effects to images and video dynamics to develop a sustainable way for the industry’s future. For the continued use of such technology and the better development of the museum industry, this study used a structural equation model to explore the influences on the continuance intention of museum AR technology through experiments and questionnaires. Furthermore, it established a model with six dimensions: interaction quality, information quality, information richness, satisfaction, perceived playfulness, and continuance intention. Moreover, the results of this study can serve as a reference for managers to promote the extensive application of AR technology in museum construction, thereby providing visitors with better experiences and satisfying their needs. |
| first_indexed | 2024-03-09T22:21:13Z |
| format | Article |
| id | doaj.art-704964d70fe44c0d868e0bcf5c9eafc6 |
| institution | Directory Open Access Journal |
| issn | 2079-8954 |
| language | English |
| last_indexed | 2024-03-09T22:21:13Z |
| publishDate | 2022-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Systems |
| spelling | doaj.art-704964d70fe44c0d868e0bcf5c9eafc62023-11-23T19:14:12ZengMDPI AGSystems2079-89542022-06-011037310.3390/systems10030073A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in MuseumsQianling Jiang0Jiangjie Chen1Yutong Wu2Chao Gu3Jie Sun4School of Design, Jiangnan University, Wuxi 214122, ChinaSchool of Design, Jiangnan University, Wuxi 214122, ChinaCollege of Management, Shih Chien University, Taipei 10478, ChinaDepartment of Culture and Arts Management, Honam University, Gwangju 62399, KoreaDepartment of Culture and Arts Management, Honam University, Gwangju 62399, KoreaAugmented reality (AR) technology has rapidly developed in recent years. This technology is widely used in various fields, including museum exhibitions, where people use it to experience art in a new way. While AR aims to realize the interaction between the virtual world and the real world, museums use AR to develop new digital artwork from artifacts. When text descriptions are no longer attractive to the audience, museums need to add more sound effects to images and video dynamics to develop a sustainable way for the industry’s future. For the continued use of such technology and the better development of the museum industry, this study used a structural equation model to explore the influences on the continuance intention of museum AR technology through experiments and questionnaires. Furthermore, it established a model with six dimensions: interaction quality, information quality, information richness, satisfaction, perceived playfulness, and continuance intention. Moreover, the results of this study can serve as a reference for managers to promote the extensive application of AR technology in museum construction, thereby providing visitors with better experiences and satisfying their needs.https://www.mdpi.com/2079-8954/10/3/73augmented realitymuseumcontinuance intentioninteraction quality |
| spellingShingle | Qianling Jiang Jiangjie Chen Yutong Wu Chao Gu Jie Sun A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums Systems augmented reality museum continuance intention interaction quality |
| title | A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums |
| title_full | A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums |
| title_fullStr | A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums |
| title_full_unstemmed | A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums |
| title_short | A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums |
| title_sort | study of factors influencing the continuance intention to the usage of augmented reality in museums |
| topic | augmented reality museum continuance intention interaction quality |
| url | https://www.mdpi.com/2079-8954/10/3/73 |
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