A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums

A Study of Factors Influencing the Continuance Intention to the Usage of Augmented Reality in Museums

Augmented reality (AR) technology has rapidly developed in recent years. This technology is widely used in various fields, including museum exhibitions, where people use it to experience art in a new way. While AR aims to realize the interaction between the virtual world and the real world, museums...

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Bibliographic Details
Main Authors: Qianling Jiang, Jiangjie Chen, Yutong Wu, Chao Gu, Jie Sun
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Systems
Subjects:
augmented reality
museum
continuance intention
interaction quality
Online Access:https://www.mdpi.com/2079-8954/10/3/73

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