| Summary: | http://dx.doi.org/10.5007/1984-8420.2016v17n2p72
This article aims to analyze the discourse presented by texts of different hiv / aids prevention campaigns in Brazil and other countries. Based on Michel Foucault’s conception of discourse, some discursive phenomena, in this article named chronic apparatus of aids, and the way that they influence the formation of hiv positive subjectivity was analyzed. Then, the way this subjectivity was built in texts from the campaigns was analyzed, observing that this subjectivity was not represented in a positive way in most of the times, reinforcing different forms of prejudice, stigma and exclusion of HIV positive people and creating some tensions and ambiguities inside the apparatus. Lastly, a need to rethink the way as this subject is built emerged, one that allows new ways of subjectivation for people living with hiv.
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