The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case

On August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium intended to be a multifunctional structure, a place where to host a wide variety of events, with a highway passing underneath the pitch and with a sliding roof. The Amsterdam ArenA case represents a succes...

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Main Authors: Henk J. Markerink, Andrea Santini
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2004-09-01
Series:Symphonya
Subjects:
Online Access:https://symphonya.unicusano.it/index.php/sym/article/view/9189
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author Henk J. Markerink
Andrea Santini
author_facet Henk J. Markerink
Andrea Santini
author_sort Henk J. Markerink
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description On August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium intended to be a multifunctional structure, a place where to host a wide variety of events, with a highway passing underneath the pitch and with a sliding roof. The Amsterdam ArenA case represents a successful example of private-public partnership. A win-win solution has brought benefits to both parties. In today’s competitive global markets, the event itself is no longer sufficient to motivate consumers to pay expensive tickets and parking fees. To be worthwhile, spectators expect to be immersed in an experience. AFC Ajax remains the stadium’s anchor tenant, Nevertheless the Amsterdam ArenA case also demonstrates the role that a stadium can play as a catalyst for urban renewal.
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spelling doaj.art-707f275fb43c47539a2a17ec2c4f8f4d2022-12-21T19:33:35ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192004-09-012477210.4468/2004.2.04markerink.santini41The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA CaseHenk J. MarkerinkAndrea SantiniOn August 14th 1996, the opening ceremony of the Amsterdam ArenA took place; the first stadium intended to be a multifunctional structure, a place where to host a wide variety of events, with a highway passing underneath the pitch and with a sliding roof. The Amsterdam ArenA case represents a successful example of private-public partnership. A win-win solution has brought benefits to both parties. In today’s competitive global markets, the event itself is no longer sufficient to motivate consumers to pay expensive tickets and parking fees. To be worthwhile, spectators expect to be immersed in an experience. AFC Ajax remains the stadium’s anchor tenant, Nevertheless the Amsterdam ArenA case also demonstrates the role that a stadium can play as a catalyst for urban renewal.https://symphonya.unicusano.it/index.php/sym/article/view/9189sport managementsport marketingstadium managementstadium and urban developmentreal estate managementproject financingthe amsterdam arena case
spellingShingle Henk J. Markerink
Andrea Santini
The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
Symphonya
sport management
sport marketing
stadium management
stadium and urban development
real estate management
project financing
the amsterdam arena case
title The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
title_full The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
title_fullStr The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
title_full_unstemmed The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
title_short The Development of Stadiums as Centers of Large Entertainment Areas. The Amsterdam ArenA Case
title_sort development of stadiums as centers of large entertainment areas the amsterdam arena case
topic sport management
sport marketing
stadium management
stadium and urban development
real estate management
project financing
the amsterdam arena case
url https://symphonya.unicusano.it/index.php/sym/article/view/9189
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