A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine)
The article covers the study of sales and service potential of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potential is provided. The analysis of indicators’ dyna...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2017-12-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9592/IM_2017_04_Bilovodska.pdf |
| _version_ | 1819024961653702656 |
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| author | Olena Bilovodska Olena Gryshchenko |
| author_facet | Olena Bilovodska Olena Gryshchenko |
| author_sort | Olena Bilovodska |
| collection | DOAJ |
| description | The article covers the study of sales and service potential of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potential is provided. The analysis of indicators’ dynamics in 2010–2015 shows the stability or insignificant increase in almost all regions. Based on ranking results of Ukrainian regions for sales and service potential, the five-zone matrix of potential is formed. The evaluations show that Kyiv (city), Dnipropetrovsk and Donetsk regions can be defined as leaders, and Chernivtsi and Ternopil regions can be defined as outsiders. High concentration of regions in pessimistic zones of the five-zone matrix of potential indicates the crisis processes in the country. This also defines the high degree of regional disparities and contradictions in service and sales activities in Ukraine. |
| first_indexed | 2024-12-21T05:03:06Z |
| format | Article |
| id | doaj.art-7082a7c780c649489c1769ba7045e45c |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-21T05:03:06Z |
| publishDate | 2017-12-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-7082a7c780c649489c1769ba7045e45c2022-12-21T19:15:12ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262017-12-0113461610.21511/im.13(4).2017.019592A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine)Olena Bilovodska0Olena Gryshchenko1Ph.D. in Economics, Associate Professor, Associate Professor of the Department of Marketing and MIA, Sumy State University, SumyPh.D. in Economics, Associate Professor of the Department of Marketing and MIA, Sumy State University, SumyThe article covers the study of sales and service potential of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potential is provided. The analysis of indicators’ dynamics in 2010–2015 shows the stability or insignificant increase in almost all regions. Based on ranking results of Ukrainian regions for sales and service potential, the five-zone matrix of potential is formed. The evaluations show that Kyiv (city), Dnipropetrovsk and Donetsk regions can be defined as leaders, and Chernivtsi and Ternopil regions can be defined as outsiders. High concentration of regions in pessimistic zones of the five-zone matrix of potential indicates the crisis processes in the country. This also defines the high degree of regional disparities and contradictions in service and sales activities in Ukraine.https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9592/IM_2017_04_Bilovodska.pdfpotentialrankingregionregional disparitiessales potentialservice potential |
| spellingShingle | Olena Bilovodska Olena Gryshchenko A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) Innovative Marketing potential ranking region regional disparities sales potential service potential |
| title | A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) |
| title_full | A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) |
| title_fullStr | A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) |
| title_full_unstemmed | A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) |
| title_short | A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine) |
| title_sort | practical study on evaluation of sales and service potential in distributing the industrial products case study regions in ukraine |
| topic | potential ranking region regional disparities sales potential service potential |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9592/IM_2017_04_Bilovodska.pdf |
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