Energy system changes in the agricultural sector: testing a value-congruent communication approach to foster positive attitudes

Energy system changes in the agricultural sector: testing a value-congruent communication approach to foster positive attitudes

Multiple sectors, including agriculture, are subject to decarbonization and wide-ranging system changes. With a growing distance between agriculture and the public, communicating changes and fostering public acceptance as crucial factors for the success of these changes has become challenging. There...

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Bibliographic Details
Main Authors: Madita Olvermann, Simone Kauffeld
Format: Article
Language:English
Published: IOP Publishing 2024-01-01
Series:Environmental Research Communications
Subjects:
agriculture
energy transition
system changes
values
benefit framing
public perception
Online Access:https://doi.org/10.1088/2515-7620/ad219a

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