UNIVERSITY WEB-SITE’S PRAGMATICAL ADAPTATION AS AN ADDRESSEE’S MOTIVATOR

UNIVERSITY WEB-SITE’S PRAGMATICAL ADAPTATION AS AN ADDRESSEE’S MOTIVATOR

The paper offers the key principles of successful cloning and localizing Russian web-sites relying on triangulation research method and benchmark analysis of English and Russian language university web-sites. Triangulation research method is seen as a strategy for increasing the validity of evaluati...

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Bibliographic Details
Main Authors: Оlga A. Suleymanova, Аlla V. Shchepilova, Natalya N. Beklemesheva, Marina A. Fomina
Format: Article
Language:English
Published: Volgograd State University 2017-12-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
web-site
university
localization
translation
addressee
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/1704

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