The influence of digital marketing orientation on export intention: mediation impact of export channel selection

The influence of digital marketing orientation on export intention: mediation impact of export channel selection

This study aims to analyze the role of digital marketing orientation and selection of export channels in export intention. This study also examines the selection of export channels as a mediating variable between digital marketing orientation and export intention. The partial least-squares structura...

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Bibliographic Details
Main Authors:	Yusmar Ardhi HIDAYAT, Farah Novita RAMADHANI
Format:	Article
Language:	English
Published:	Romanian Foundation for Business Intelligence 2023-09-01
Series:	SEA: Practical Application of Science
Subjects:	digital marketing orientation export channel export intention micro small medium enterprise indonesia
Online Access:	http://seaopenresearch.eu/Journals/articles/SPAS_32_5.pdf

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